🆚 Google Data Studio vs. Tableau

📈 Tableau is noticeably more popular than Google Data Studio.
🌎 Tableau is more popular in the United States, Vietnam, and Australia.
🌍 Google Data Studio is more popular in Singapore, India, and Thailand.

Statistics based on 3.3M+ analyzed websites. About this data

Google Data Studio

Tableau

Type

Business intelligence software

About

Data Studio is a cloud-based business intelligence and data visualization tool from Google that enables users to create interactive dashboards and reports from connected data sources.

It features a drag-and-drop report editor, a wide range of visualization types including charts, tables, and geo maps, interactive controls such as filters and date ranges, real-time data updates, and built-in sharing and collaboration.

Headquarters

Mountain View, California, United States

San Francisco, California, United States

Website

cloud.google.com/looker-studio

tableau.com #4,566

Pricing

Free version ✔️Self-service business intelligence

Data Studio Pro$9/user/project/month

Free version ❌

TableauTableau Creator$75/user/month
Tableau Explorer$42/user/month
Tableau Viewer$15/user/month

EnterpriseEnterprise Creator$115/user/month
Enterprise Explorer$70/user/month
Enterprise Viewer$35/user/month

Popularity

Determined by the number of sites using each technology.

The Tableau BI tool is 1.7 times more popular than Google Data Studio.

Total websites

Market share

Popularity by country

Determined by the number of sites detected from each country.

Tableau is more popular in the United States, Vietnam, and Australia, while Google Data Studio is more popular in Singapore, India, and Thailand.

United States

Singapore

Vietnam

Australia

United Kingdom

Netherlands

India

Thailand

Colombia

France

Awards

🥇 Most popular in Singapore in the BI category.
🥇 Most popular in Thailand in the BI category.
🥇 Most popular in India in the BI category.
⭐ 4th most popular in the United States in the BI category.

🥇 Most popular in the United States in the BI category.
🥇 Most popular in Vietnam in the BI category.
🥈 Second most popular in Australia in the BI category.
🥈 Second most popular in the United Kingdom in the BI category.

Popularity by domain category

Determined by the number of sites in each category.

Tableau is more popular among sites focused on education and reference, business, and government and military, while Google Data Studio is more commonly used on Internet services, software and hardware, and online shopping sites.

Education/Reference

Business

Government/Military

Non-Profit/Advocacy/NGO

Health

Finance/Banking

Public Information

Marketing/Merchandising

Internet Services

Travel

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#3,038

#5,710

#9,091

#13,861

Name

Rank

#18

#88

#162

#1,556

#1,738