🆚 Google Translate vs. WPML

Compare technologies based on real-world usage data *

📈 WPML is slightly more popular than Google Translate.
🌍 WPML is more popular in Spain, Italy, and Germany.
🌎 Google Translate is more popular in the United States, the United Kingdom, and Japan.

Google Translate

WPML

Type

Translation software solution

About

Google Translate is a free multilingual translation service that supports over 240 languages.

WPML is a multilingual WordPress plugin that helps users translate websites and WooCommerce stores into multiple languages from a single dashboard.

It supports over 65 languages, offers manual, professional, and automatic translation options, provides language-specific URLs, manages translated strings and media, and includes SEO features such as hreflang tags and translated metadata.

Headquarters

Mountain View, California, United States

Hong Kong

Website

translate.google.com

wpml.org #105,435

Pricing

Free ✔️

Free version ❌

Multilingual Blog
(1 site, no AI translation)€39/year

Multilingual CMS
(3 sites, 90K AI credits)€99/year

Multilingual Agency
(unlimited sites, 180K AI credits)€199/year

Popularity

Determined by the number of sites using each technology.

The WPML translation software solution is 1.5 times more popular than Google Translate.

Total websites

Market share

Translation

Popularity by country

Determined by the number of sites detected from each country.

WPML is more popular in Spain, Italy, and Germany, while Google Translate is more popular in the United States, the United Kingdom, and Japan.

United States

Spain

Italy

Germany

France

Canada

Netherlands

United Kingdom

Japan

Switzerland

Awards

🥇 Most popular in the United States in the Translation category.
🥇 Most popular in India in the Translation category.
🥇 Most popular in Korea in the Translation category.
🥇 Most popular in Belarus in the Translation category.
🥇 Most popular in Pakistan in the Translation category.

🥇 Most popular in Canada in the Translation category.
🥇 Most popular in Switzerland in the Translation category.
🥇 Most popular in Finland in the Translation category.
🥇 Most popular in the Czech Republic in the Translation category.
🥇 Most popular in Israel in the Translation category.

Popularity by domain category

Determined by the number of sites in each category.

WPML is more popular among sites focused on business, marketing and merchandising, and travel, while Google Translate is more commonly used on education and reference, online shopping, and health sites.

Business

Education/Reference

Marketing/Merchandising

Travel

Online Shopping

Health

Non-Profit/Advocacy/NGO

Internet Services

Public Information

Blogs/Wiki