🆚 Hotmart vs. Irroba

Type

E-commerce platform
E-commerce platform

About

Hotmart is an all-in-one e-commerce platform for selling digital and physical products online, with a strong focus on e-learning and online course distribution.

It provides built-in payment processing in multiple currencies, subscription and membership management, tools for hosting and delivering video courses through its Hotmart Video Player service, and an affiliate marketplace connecting creators with promoters.

Irroba is a Brazilian e-commerce platform that enables merchants to create, manage, and scale online stores with tools tailored for the local retail market.

It offers responsive themes, AI-assisted product categorization and descriptions, advanced reporting and promotions, logistics and shipping configurations, integrations with major payment gateways and ERPs, and more than 50 native marketplace connections.

Headquarters

Belo Horizonte, Brazil
Franca, São Paulo, Brazil

Website

Pricing

Microtransaction Fee
(for sales below $15/€15/£15/10 BRL)
9.9% + $€£0.10/20% BRL
Transaction Fee
(for sales above $15/€15/£15/10 BRL)
9.9% + $€£0.50/1 BRL
Hotmart Video Player Activation Fee$1.49/€1.49/2.49 BRL per sale
Free version ❌Free 7-day trial
120+ BRL/month

Categories

E-Commerce › Rank #110
E-Commerce › Rank #200
Online Courses › Rank #6
Subscriptions › Rank #17

Popularity

Determined by the number of sites using each technology.

The Hotmart e-commerce platform is 4 times more popular than Irroba.
Total websites

Market share

E-Commerce

Popularity by country

Determined by the number of sites detected from each country.

Hotmart is more popular than Irroba in all countries.
Brazil
United States
Portugal
Spain
Colombia
Mexico
Netherlands
Canada
Costa Rica
Ecuador

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotmart is more popular among sites focused on education and reference, business, and marketing and merchandising, while Irroba is more commonly used on fashion and beauty, and online shopping sites.
Education/Reference
Business
Marketing/Merchandising
Blogs/Wiki
Fashion/Beauty
Online Shopping
Health
Travel
Software/Hardware
Major Global Religions

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#127,110
#229,879
View more ➝
Name
Rank
#108,321
View more ➝

See also

🗃️ About This Data