🆚 Hotmart vs. Skool

Compare technologies based on real-world usage data *

📈 Hotmart is as popular as Skool.
🌎 Hotmart is more popular in Brazil, Portugal, and Spain.
🌎 Skool is more popular in the United States, Germany, and the United Kingdom.

Hotmart

Skool

Type

E-commerce platform

Membership management software solution

About

Hotmart is an all-in-one e-commerce platform for selling digital and physical products online, with a strong focus on e-learning and online course distribution.

It provides built-in payment processing in multiple currencies, subscription and membership management, tools for hosting and delivering video courses through its Hotmart Video Player service, and an affiliate marketplace connecting creators with promoters.

Skool is an all-in-one online community platform that enables creators, coaches, and educators to build private or public groups, deliver structured courses, and monetize expertise through memberships.

It provides discussion forums, course modules with video and resources, paid subscriptions and one-time purchases, event scheduling, and engagement gamification with points and leaderboards.

Headquarters

Belo Horizonte, Brazil

El Segundo, California, United States

Website

hotmart.com #1,423

skool.com #3,621

Pricing

Microtransaction Fee
(for sales below $15/€15/£15/10 BRL)9.9% + $€£0.10/20% BRL

Transaction Fee
(for sales above $15/€15/£15/10 BRL)9.9% + $€£0.50/1 BRL

Hotmart Video Player Activation Fee$1.49/€1.49/2.49 BRL per sale

Free version ❌

Hobby$9/month
Transaction fee10%

Pro$99/month
Transaction fee2.9%

Popularity

Determined by the number of sites using each technology.

The Hotmart e-commerce platform is as popular as Skool.

Total websites

Market share

Online Courses

Subscriptions

Popularity by country

Determined by the number of sites detected from each country.

Hotmart is more popular in Brazil, Portugal, and Spain, while Skool is more popular in the United States, Germany, and the United Kingdom.

Brazil

United States

Germany

United Kingdom

Portugal

Netherlands

Spain

Italy

Canada

Colombia

Awards

🥇 Most popular in Brazil in the Online Courses category.
⭐ 4th most popular in Brazil in the Subscriptions category.
⬆️ 21st most popular in Brazil in the E-Commerce category.

Popularity by domain category

Determined by the number of sites in each category.

Hotmart is more popular among sites focused on education and reference, while Skool is more commonly used on business, marketing and merchandising, and blogs and wiki sites.

Business

Education/Reference

Marketing/Merchandising

Blogs/Wiki

Online Shopping

Travel

Software/Hardware

Internet Services

Technical Information

Politics/Opinion