🆚 Hotmart vs. Thinkific

Compare technologies based on real-world usage data *

Type

E-commerce platform
Online course platform

About

Hotmart is an all-in-one e-commerce platform for selling digital and physical products online, with a strong focus on e-learning and online course distribution.

It provides built-in payment processing in multiple currencies, subscription and membership management, tools for hosting and delivering video courses through its Hotmart Video Player service, and an affiliate marketplace connecting creators with promoters.

Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses.

It offers a drag-and-drop course builder, AI-powered tools for course outlines and landing pages, and provides features like quizzes, certificates, and a customizable student dashboard.

Headquarters

Belo Horizonte, Brazil
Vancouver, British Columbia, Canada

Website

Pricing

Microtransaction Fee
(for sales below $15/€15/£15/10 BRL)
9.9% + $€£0.10/20% BRL
Transaction Fee
(for sales above $15/€15/£15/10 BRL)
9.9% + $€£0.50/1 BRL
Hotmart Video Player Activation Fee$1.49/€1.49/2.49 BRL per sale
Free version ✔️1 course, 1 community, 1 digital download
Basic$49/month
Start$99/month
Grow$199/month

Categories

E-Commerce › Rank #164
E-Commerce › Rank #41
Online Courses › Rank #7
Online Courses › Rank #3
Subscriptions › Rank #24

Popularity

Determined by the number of sites using each technology.

The Thinkific online course platform is 8 times more popular than Hotmart.
Total websites

Market share

E-Commerce
Online Courses

Popularity by country

Determined by the number of sites detected from each country.

Thinkific is more popular in the United States, Australia, and the United Kingdom, while Hotmart is more popular in Brazil and Portugal.
United States
Brazil
Australia
United Kingdom
Canada
Germany
Italy
Netherlands
Spain
Philippines

Awards

Popularity by domain category

Determined by the number of sites in each category.

Thinkific is more popular than Hotmart in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Non-Profit/Advocacy/NGO
Online Shopping
Health
Sports
Software/Hardware
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#229,879
#495,875
View more ➝
Name
Rank
#20,352
#21,306
#24,912
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.