🆚 Hotmart vs. Tray

Compare technologies based on real-world usage data *

Type

E-commerce platform
E-commerce platform

About

Hotmart is an all-in-one e-commerce platform for selling digital and physical products online, with a strong focus on e-learning and online course distribution.

It provides built-in payment processing in multiple currencies, subscription and membership management, tools for hosting and delivering video courses through its Hotmart Video Player service, and an affiliate marketplace connecting creators with promoters.

Tray is a Brazilian e-commerce platform that enables merchants to run online stores with native support for local payment methods, marketplace selling, and logistics management.

It includes ready-made store themes, integrations with more than 30 Brazilian marketplaces, inventory and order synchronization, dropshipping support, contracted shipping rates with local carriers, and a built-in checkout with credit cards, Pix instant bank transfers, and Boleto Bancario bank-issued payment slips.

Headquarters

Belo Horizonte, Brazil
Marília, São Paulo, Brazil

Website

Pricing

Microtransaction Fee
(for sales below $15/€15/£15/10 BRL)
9.9% + $€£0.10/20% BRL
Transaction Fee
(for sales above $15/€15/£15/10 BRL)
9.9% + $€£0.50/1 BRL
Hotmart Video Player Activation Fee$1.49/€1.49/2.49 BRL per sale
Free version ❌
228+ BRL/year

Categories

E-Commerce › Rank #164
E-Commerce › Rank #53
Online Courses › Rank #7
Subscriptions › Rank #24

Popularity

Determined by the number of sites using each technology.

The Tray e-commerce platform is 6 times more popular than Hotmart.
Total websites

Market share

E-Commerce

Popularity by country

Determined by the number of sites detected from each country.

Tray is more popular in Brazil and the United Kingdom, while Hotmart is more popular in the United States, Portugal, and Spain.
Brazil
United States
Portugal
United Kingdom
Spain
Mexico
Netherlands
Canada
Colombia
Ecuador

Awards

Popularity by domain category

Determined by the number of sites in each category.

Tray is more popular among sites focused on online shopping, business, and marketing and merchandising, while Hotmart is more commonly used on education and reference, and blogs and wiki sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Education/Reference
Blogs/Wiki
Internet Services
Travel
Software/Hardware
Major Global Religions

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#229,879
#495,875
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.