🆚 Howuku vs. PayPal Marketing Solutions

Type

Legacy technology
Web analytics tool

About

Howuku is a discontinued web analytics solution that provided A/B testing, heatmaps, and session recording capabilities.

PayPal Marketing Solutions is a suite of marketing and analytics tools from PayPal that helps merchants analyze shopper behavior and increase conversion through targeted on-site messaging.

It provides Shopper Insights with aggregated and anonymized data on visitor behavior, Smart Incentives that display promotional banners like PayPal Credit or fast checkout options to encourage purchases, and is typically integrated via a code snippet or e-commerce plugins.

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Headquarters

Kuala Lumpur, Malaysia
San Jose, California, United States

Website

Pricing

Free version ❌Free 14-day trial
Basic
(30K sessions)
$49/month
Pro
(100K sessions)
$89/month
Premium
(200K sessions)
$149/month

Categories

Legacy › Rank #95
Legacy › Rank #60
Analytics › Rank #171
Analytics › Rank #89
A/B Testing › Rank #44

Popularity

Determined by the number of sites using each technology.

The PayPal Marketing Solutions web analytics tool is 9 times more popular than Howuku.
Total websites

Market share

Legacy
Analytics

Popularity by country

Determined by the number of sites detected from each country.

PayPal Marketing Solutions is more popular in the United States, the United Kingdom, and Italy, while Howuku is more popular in Switzerland, India, and Singapore.
United States
United Kingdom
Italy
Australia
Switzerland
Germany
Spain
France
China
Hong Kong

Awards

Popularity by domain category

Determined by the number of sites in each category.

PayPal Marketing Solutions is more popular than Howuku in all market segments.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Software/Hardware
Health
Entertainment
Recreation/Hobbies
Blogs/Wiki
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#21,072
#31,441
#86,634
View more ➝
Name
Rank
#8,600
#25,541
#31,082
View more ➝

See also

🗃️ About This Data