🆚 Howuku vs. PayPal Marketing Solutions
- 📈 PayPal Marketing Solutions is much more popular than Howuku.
- 🌎 PayPal Marketing Solutions is more popular in the United States, the United Kingdom, and Italy.
- 🌍 Howuku is more popular in Switzerland, India, and Singapore.
Type
About
Howuku is a discontinued web analytics solution that provided A/B testing, heatmaps, and session recording capabilities.
PayPal Marketing Solutions is a suite of marketing and analytics tools from PayPal that helps merchants analyze shopper behavior and increase conversion through targeted on-site messaging.
It provides Shopper Insights with aggregated and anonymized data on visitor behavior, Smart Incentives that display promotional banners like PayPal Credit or fast checkout options to encourage purchases, and is typically integrated via a code snippet or e-commerce plugins.
Headquarters
Pricing
(30K sessions) $49/month
(100K sessions) $89/month
(200K sessions) $149/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⬆️ 31st most popular in the United Kingdom in the Legacy category.
- ⬆️ 42nd most popular in the United Kingdom in the Analytics category.
- ⬆️ 51st most popular in the United States in the Legacy category.
- ⬆️ 60th most popular in the United States in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.


