🆚 IAB TCF vs. Pingback

Type

Standard
Standard

About

The Transparency & Consent Framework (TCF) is an open-source industry standard developed by IAB Europe that helps companies comply with GDPR and ePrivacy requirements when processing personal data in digital advertising ecosystems.

It defines technical specifications and policies for collecting and communicating user consent choices, standardizes how these preferences are shared between publishers, advertisers, and CMPs, maintains a centralized list of approved vendors, and ensures transparency by giving users clear control over how their data is used.

Pingback is an XML-RPC-based protocol that allows websites to notify each other when one links to another.

A website can advertise its Pingback endpoint through an HTML link element or the X-Pingback HTTP header, allowing compatible blogging platforms and clients to send notifications automatically.

Headquarters

Brussels, Belgium

Website

Categories

Standards › Rank #18
Standards › Rank #12

Popularity

Determined by the number of sites using each technology.

Pingback is 13 times more popular than IAB TCF.
Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

Pingback is more popular in the United States, Germany, and the United Kingdom, while IAB TCF is more popular in the British Virgin Islands and Montserrat.
United States
Germany
United Kingdom
Spain
France
Japan
Italy
Australia
Netherlands
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Pingback is more popular among sites focused on business, blogs and wiki, and marketing and merchandising, while IAB TCF is more commonly used on sports sites.
Business
Blogs/Wiki
Marketing/Merchandising
Education/Reference
Entertainment
Online Shopping
General News
Internet Services
Travel
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
vailonxx.co
#832
hdp**ncomics.com
#857
xvideo.vlog.br
#967
View more ➝

See also

🗃️ About This Data