🆚 Instagram vs. LinkedIn

📈 Instagram is noticeably more popular than LinkedIn.
🌎 Instagram is more popular in the United States, the United Kingdom, and Germany.
🌍 LinkedIn is more popular in China, Bangladesh, and Saint Vincent and the Grenadines.

Statistics based on 3.5M+ analyzed websites. About this data

Instagram

Type

Social media platform

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

LinkedIn is a business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies.

It offers professional profiles, company pages, job postings, and B2B marketing and recruiting tools for businesses. Premium members also gain access to LinkedIn Learning, an online education platform offering professional courses and skill development resources.

Headquarters

Menlo Park, California, United States

Mountain View, California, United States

Website

instagram.com #5

linkedin.com #9

Pricing

Free ✔️

Free version ✔️

Premium Career$29.99/month

Premium Business$59.99/month

Recruiter Lite$170/month

Recruiter$835/month

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 1.9 times more popular than LinkedIn.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular in the United States, the United Kingdom, and Germany, while LinkedIn is more popular in China, Bangladesh, and Saint Vincent and the Grenadines.

United States

United Kingdom

Germany

France

Spain

Italy

India

Brazil

Netherlands

Australia

Awards

🥇 Most popular in Brazil in the Social Media category.
🥇 Most popular in Indonesia in the Social Media category.
🥇 Most popular in Iran in the Social Media category.
🥇 Most popular in Korea in the Social Media category.
🥇 Most popular in Chile in the Social Media category.

🥇 Most popular in the United States in the Job Boards category.
🥇 Most popular in the United Kingdom in the Job Boards category.
🥇 Most popular in Germany in the Job Boards category.
🥇 Most popular in France in the Job Boards category.
🥇 Most popular in India in the Job Boards category.

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular among sites focused on online shopping, education and reference, and blogs and wiki, while LinkedIn is more commonly used on business, Internet services, and marketing and merchandising sites.

Business

Online Shopping

Education/Reference

Internet Services

Blogs/Wiki

Travel

Health

Marketing/Merchandising

Non-Profit/Advocacy/NGO

Entertainment

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13

#16

#17

#20

#23