🆚 Instagram vs. Medium

📈 Instagram is much more popular than Medium.
🌍 Instagram is more popular in all countries.

Statistics based on 3.6M+ analyzed websites. About this data

Instagram

Medium

Type

Social media platform

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

Medium is an online publishing platform that allows writers to share articles, stories, and ideas with a built-in audience and content discovery system.

It provides a minimalist editor for long-form writing, supports publications for multi-author content, newsletters, and distributes content through algorithmic and editorial recommendations.

Headquarters

Menlo Park, California, United States

San Francisco, California, United States

Website

instagram.com #5

medium.com #41

Pricing

Free ✔️

Free version ❌

Member $5/month

Friend of Medium $15/month

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 210 times more popular than Medium.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular than Medium in all countries.

United States

Germany

United Kingdom

Japan

Spain

France

Italy

Brazil

India

Australia

Awards

🥇 Most popular in Brazil in the Social Media category.
🥇 Most popular in Indonesia in the Social Media category.
🥇 Most popular in Iran in the Social Media category.
🥇 Most popular in Korea in the Social Media category.
🥇 Most popular in Chile in the Social Media category.

🥈 Second most popular in Vietnam in the Blogging Platforms category.
🥈 Second most popular in Turkey in the Blogging Platforms category.
🥉 Third most popular in India in the Blogging Platforms category.
🥉 Third most popular in Germany in the Blogging Platforms category.
🥉 Third most popular in France in the Blogging Platforms category.

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular than Medium in all market segments.

Business

Online Shopping

Marketing/Merchandising

Education/Reference

Blogs/Wiki

Travel

Entertainment

Internet Services

Health

Sports

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13

#16

#17

#23

p**nhub.com

#26

View more ➝

Name

Rank

#651

#1,391

#1,469

#3,502