🆚 Instapage vs. Kajabi

Type

Page builder
Website builder

About

Instapage is a cloud-based landing page builder that provides a library of over 500 customizable layouts and reusable content blocks.

The platform includes built-in A/B testing, heatmaps, URL-parameter-based text personalization, visual tools for mapping ad campaigns to specific landing pages, and integrations with Google Ads, HubSpot, and Marketo.

Kajabi is an all-in-one platform for knowledge entrepreneurs to build, market, and sell educational content.

It offers tools for creating online courses, coaching programs, memberships, newsletters, and podcasts, along with website and landing page builder, email marketing, and payment processing.

Headquarters

San Francisco, California, United States
Newport Beach, California, United States

Website

Pricing

Free version ❌
Create (15K monthly visitors) $99/month
Optimize (30K monthly visitors) $199/month
Optimize (50K monthly visitors) $299/month
Free version ❌Free 14-day trial
Kickstarter
(1 product, 50 pages, 250 contacts)
$89/month
Basic
(5 products, 2.5K contacts)
$179/month
Growth
(50 products, 25K contacts)
$249/month
Pro
(unlimited products, 100K contacts)
$499/month

Categories

Page Builders › Rank #37
Page Builders › Rank #19
A/B Testing › Rank #42
Website Builders › Rank #15
E-Commerce › Rank #25
Online Courses › Rank #1

Popularity

Determined by the number of sites using each technology.

The Kajabi website builder is 17 times more popular than Instapage.
Total websites

Market share

Page Builders

Popularity by country

Determined by the number of sites detected from each country.

Kajabi is more popular in the United States, Australia, and the United Kingdom, while Instapage is more popular in France, South Africa, and Chile.
United States
Australia
United Kingdom
Canada
Germany
Italy
Spain
Norway
Finland
Sweden

Popularity by domain category

Determined by the number of sites in each category.

Kajabi is more popular among sites focused on marketing and merchandising, business, and blogs and wiki, while Instapage is more commonly used on software and hardware, and non-profit, advocacy and NGO sites.
Marketing/Merchandising
Business
Blogs/Wiki
Education/Reference
Health
Entertainment
Internet Services
Online Shopping
Sports
Recreation/Hobbies

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#6,034
#102,146
View more ➝

See also

🗃️ About This Data