🆚 Instapage vs. Leadpages

Type

Page builder
Page builder

About

Instapage is a cloud-based landing page builder that provides a library of over 500 customizable layouts and reusable content blocks.

The platform includes built-in A/B testing, heatmaps, URL-parameter-based text personalization, visual tools for mapping ad campaigns to specific landing pages, and integrations with Google Ads, HubSpot, and Marketo.

Leadpages is a lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics.

Headquarters

San Francisco, California, United States
Minneapolis, Minnesota, United States

Website

Pricing

Free version ❌
Create (15K monthly visitors) $99/month
Optimize (30K monthly visitors) $199/month
Optimize (50K monthly visitors) $299/month
Free version ❌
Standard $49/month
Pro $99/month
Conversion $697/month

Categories

Page Builders › Rank #37
Page Builders › Rank #33
A/B Testing › Rank #42
A/B Testing › Rank #36

Popularity

Determined by the number of sites using each technology.

Leadpages technology is 1.7 times more popular than Instapage.
Total websites

Market share

Page Builders
A/B Testing

Popularity by country

Determined by the number of sites detected from each country.

Leadpages is more popular in France, Germany, and Mexico, while Instapage is more popular in the United States, the United Kingdom, and Spain.
United States
France
Germany
Mexico
United Kingdom
Spain
Brazil
Australia
Switzerland
Netherlands

Popularity by domain category

Determined by the number of sites in each category.

Leadpages is more popular among sites focused on marketing and merchandising, entertainment, and blogs and wiki, while Instapage is more commonly used on business, Internet services, and software and hardware sites.
Business
Marketing/Merchandising
Internet Services
Education/Reference
Software/Hardware
Entertainment
Finance/Banking
Blogs/Wiki
Health
Recreation/Hobbies

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#53,164
#146,978
#218,973
View more ➝

See also

🗃️ About This Data