🆚 Interest-Based Advertising Opt-Out vs. Web Storage

The interest-based advertising opt-out allowed sites to exclude themselves from Federated Learning of Cohorts (FLoC) cohort calculations using the "interest-cohort=()" permission policy. It is now deprecated and support for it has been removed from Chromium in February 2022.

Web Storage is a browser API that provides client-side key-value storage for websites, allowing data to be stored directly in a user's web browser.

It stores data as strings associated with a website's origin, offers significantly larger storage capacity than cookies, and consists of the localStorage and sessionStorage interfaces.

Read more…

Popularity

Determined by the number of sites using each technology.

• 🥉 Third most popular in Austria in the Browser APIs category.
• ⭐ 4th most popular in Nepal in the Browser APIs category.
• ⭐ 6th most popular in Germany in the Browser APIs category.
• ⭐ 6th most popular in Switzerland in the Browser APIs category.
• ⭐ 6th most popular in Greece in the Browser APIs category.

• 🥇 Most popular in the United States in the Browser APIs category.
• 🥇 Most popular in the United Kingdom in the Browser APIs category.
• 🥇 Most popular in Germany in the Browser APIs category.
• 🥇 Most popular in France in the Browser APIs category.
• 🥇 Most popular in Japan in the Browser APIs category.

Top sites

Top-ranked sites that use these technologies.

Compare alternatives

Technologies with similar characteristics.

• Interest-Based Advertising Opt-Out vs. XMLHttpRequest
• Interest-Based Advertising Opt-Out vs. Fetch
• Interest-Based Advertising Opt-Out vs. Navigation Timing
• Interest-Based Advertising Opt-Out vs. Beacon API
• Interest-Based Advertising Opt-Out vs. Origin Trials

• Web Storage vs. XMLHttpRequest
• Web Storage vs. Fetch
• Web Storage vs. Navigation Timing
• Web Storage vs. Beacon API
• Web Storage vs. PerformanceObserver

• Interest-Based Advertising Opt-Out technology profile

• Web Storage technology profile
• W3C company profile