🆚 Interest-Based Advertising Opt-Out vs. Origin Trials

Type

Browser API
Browser API

About

The interest-based advertising opt-out allowed sites to exclude themselves from Federated Learning of Cohorts (FLoC) cohort calculations using the "interest-cohort=()" permission policy. It is now deprecated and support for it has been removed from Chromium in February 2022.

Origin Trials are time-limited programs that allow developers to test experimental web platform features with real users in live production environments.

Instead of requiring users to enable experimental browser flags, websites can register for the trials to enable experimental features for all visitors.

Read more…

Headquarters

Mountain View, California, United States

Website

Categories

Browser APIs › Rank #8
Browser APIs › Rank #12

Popularity

Determined by the number of sites using each technology.

The Interest-Based Advertising Opt-Out browser API is 11 times more popular than Origin Trials.
Total websites

Market share

Browser APIs

Popularity by country

Determined by the number of sites detected from each country.

Interest-Based Advertising Opt-Out is more popular in Germany, the United States, and Austria, while Origin Trials is more popular in Indonesia and Bolivia.
Germany
United States
Austria
United Kingdom
France
Switzerland
Netherlands
Russia
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Interest-Based Advertising Opt-Out is more popular than Origin Trials in all market segments.
Business
Marketing/Merchandising
Education/Reference
Internet Services
Travel
Blogs/Wiki
Online Shopping
Health
Software/Hardware
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#76
View more ➝
Name
Rank
#12
View more ➝

See also

🗃️ About This Data