🆚 Line Tag vs. Microsoft Advertising Tracking

Compare technologies based on real-world usage data *

📈 Microsoft Advertising Tracking is much more popular than Line Tag.
🌎 Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany.
🌍 Line Tag is more popular in Japan, Taiwan, and Thailand.

Line Tag

Microsoft Advertising Tracking

Type

Ad tracking tool

About

Line Tag tracks the effectiveness and efficiency of advertising campaigns on the Line platform.

Microsoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.

Headquarters

Tokyo, Japan

Redmond, Washington, United States

Website

linebiz.com/jp-en/ #165,783

about.ads.microsoft.com

Popularity

Determined by the number of sites using each technology.

The Microsoft Advertising Tracking tool is 12 times more popular than Line Tag.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany, while Line Tag is more popular in Japan, Taiwan, and Thailand.

United States

United Kingdom

Germany

Japan

France

Netherlands

Australia

Canada

Taiwan

Spain