🆚 Line Tag vs. X Pixel

📈 X Pixel is four times more popular than Line Tag.
🌎 X Pixel is more popular in the United States, the United Kingdom, and Germany.
🌍 Line Tag is more popular in Japan, Taiwan, and Thailand.

Statistics based on 3.4M+ analyzed websites. About this data

Line Tag

X Pixel

Type

Ad tracking tool

About

Line Tag tracks the effectiveness and efficiency of advertising campaigns on the Line platform.

X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

Headquarters

Tokyo, Japan

Bastrop, Texas, United States

Website

linebiz.com/jp-en/ #165,783

business.x.com

Popularity

Determined by the number of sites using each technology.

The X Pixel ad tracking tool is 4 times more popular than Line Tag.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

X Pixel is more popular in the United States, the United Kingdom, and Germany, while Line Tag is more popular in Japan, Taiwan, and Thailand.

United States

Japan

United Kingdom

Taiwan

Germany

France

Canada

Thailand

Spain

Turkey

Awards

🥉 Third most popular in Japan in the Ad Tracking category.
🥉 Third most popular in Taiwan in the Ad Tracking category.
🥉 Third most popular in Thailand in the Ad Tracking category.

⭐ 5th most popular in Japan in the Ad Tracking category.
⭐ 5th most popular in Turkey in the Ad Tracking category.
⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
⭐ 5th most popular in Nigeria in the Ad Tracking category.
⭐ 6th most popular in India in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

X Pixel is more popular than Line Tag in all market segments.

Business

Online Shopping

Marketing/Merchandising

Finance/Banking

Internet Services

Education/Reference

Software/Hardware

Health

Entertainment

Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#231

#751

#1,103

#1,170

#2,827

Name

Rank

#12

#117

#130

#163

#165