🆚 LinkedIn vs. TikTok

Compare technologies based on real-world usage data *

Type

Social media platform
Social media platform

About

LinkedIn is a business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies.

It offers professional profiles, company pages, job postings, and B2B marketing and recruiting tools for businesses. Premium members also gain access to LinkedIn Learning, an online education platform offering professional courses and skill development resources.

TikTok is a Chinese social media platform focused on short-form videos.

It lets users record and edit videos with effects and filters, broadcast live streams, view personalized feeds driven by advanced recommendation algorithms, follow creators, and like and comment content.

Headquarters

Mountain View, California, United States
Haidian, Beijing, China

Website

Pricing

Free version ✔️
Premium Career$29.99/month
Premium Business$59.99/month
Recruiter Lite$170/month
Recruiter$835/month
Free ✔️

Categories

Social Media › Rank #4
Social Media › Rank #6
Job Boards › Rank #1
Video Platforms › Rank #2

Popularity

Determined by the number of sites using each technology.

The LinkedIn social media platform is 4 times more popular than TikTok.
Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn is more popular in the United States, the United Kingdom, and Germany, while TikTok is more popular in Japan, Thailand, and Belarus.
United States
United Kingdom
Germany
France
Netherlands
Spain
India
Italy
Australia
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn is more popular among sites focused on business, education and reference, and online shopping, while TikTok is more commonly used on entertainment, fashion and beauty, and recreation and hobbies sites.
Business
Education/Reference
Online Shopping
Marketing/Merchandising
Internet Services
Blogs/Wiki
Health
Non-Profit/Advocacy/NGO
Software/Hardware
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.