🆚 oEmbed vs. Trace Context
oEmbed is much more popular than Trace Context.- oEmbed is more popular in the United States, the United Kingdom, and Germany.
Trace Context is more popular in the British Virgin Islands.
Statistics based on 4M+ analyzed websites. About this data
Type
Standard
Standard
About
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
The Trace Context specification defines standard HTTP headers and a value format for propagating context information that enables distributed tracing.
Headquarters
San Francisco, California, United States
Cambridge, Massachusetts, United States
Popularity
Determined by the number of sites using each technology.
OEmbed is 30 times more popular than Trace Context.
Total websites
Market share
Standards
Popularity by country
Determined by the number of sites detected from each country.
oEmbed is more popular in the United States, the United Kingdom, and Germany, while Trace Context is more popular in the British Virgin Islands.
United States
United Kingdom
Germany
Spain
France
Italy
Japan
Australia
Netherlands
Canada
Awards
- ⭐ 4th most popular in Libya in the Standards category.
- ⭐ 5th most popular in Guinea in the Standards category.
- ⭐ 6th most popular in South Africa in the Standards category.
- ⭐ 6th most popular in Finland in the Standards category.
- ⭐ 6th most popular in Estonia in the Standards category.
- 🔥 15th most popular in Ecuador in the Standards category.
- 🔥 19th most popular in the Netherlands in the Standards category.
- 🔥 19th most popular in Australia in the Standards category.
- 🔥 19th most popular in Indonesia in the Standards category.
- 🔥 19th most popular in Denmark in the Standards category.
Popularity by domain category
Determined by the number of sites in each category.
oEmbed is more popular than Trace Context in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Online Shopping
Internet Services
Travel
Health
Entertainment
Non-Profit/Advocacy/NGO
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.