🆚 oEmbed vs. XMP
- 📈 oEmbed is much more popular than XMP.
- 🌍 oEmbed is more popular in all countries.
- ⭐ XMP is particularly popular in the United States.
Statistics based on 4M+ analyzed websites. About this data
oEmbed
XMPType
Standard
Standard
About
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
The Extensible Metadata Platform (XMP) is an ISO standard for creating, processing, and exchanging metadata for digital documents.
Headquarters
San Francisco, California, United States
San Jose, California, United States
Popularity
Determined by the number of sites using each technology.
OEmbed is 3,760 times more popular than XMP.
Total websites
Market share
Standards
Popularity by country
Determined by the number of sites detected from each country.
oEmbed is more popular than XMP in all countries.
United States
United Kingdom
Germany
Spain
France
Italy
Japan
Australia
Netherlands
Canada
Awards
- ⭐ 4th most popular in Libya in the Standards category.
- ⭐ 5th most popular in Guinea in the Standards category.
- ⭐ 6th most popular in South Africa in the Standards category.
- ⭐ 6th most popular in Finland in the Standards category.
- ⭐ 6th most popular in Estonia in the Standards category.
- ⬆️ 47th most popular in the United States in the Standards category.
Popularity by domain category
Determined by the number of sites in each category.
oEmbed is more popular than XMP in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Internet Services
Online Shopping
Travel
Health
Entertainment
Non-Profit/Advocacy/NGO
Top sites
Top-ranked sites that use these technologies.
Name
Rank
#862
#2,152
#10,291
#10,822
#10,921
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.