🆚 Simpli.fi vs. Viant DSP

Type

Advertising technology
Advertising technology

About

Simpli.fi is a programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising.

The platform specializes in localized and addressable advertising through GPS-based geo-fencing, household-level targeting, cross-device identity mapping, element-level reporting, and unstructured data processing.

Viant DSP is a demand-side platform that enables marketers to plan, execute and measure programmatic advertising campaigns in a single platform.

Headquarters

Fort Worth, Texas, United States
Irvine, California, United States

Website

Pricing

Free version ❌
$10,000+/month
Free version ❌
Custom

Categories

Advertising › Rank #20
Advertising › Rank #100
DMP › Rank #2

Popularity

Determined by the number of sites using each technology.

Simpli.fi advertising technology is 9 times more popular than Viant DSP.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Simpli.fi is more popular in the United States, Canada, and the United Kingdom, while Viant DSP is more popular in Switzerland, Italy, and Ireland.
United States
Canada
United Kingdom
Australia
Germany
France
New Zealand
Spain
Switzerland
Sweden

Awards

Popularity by domain category

Determined by the number of sites in each category.

Simpli.fi is more popular among sites focused on business, marketing and merchandising, and education and reference, while Viant DSP is more commonly used on motor vehicles sites.
Business
Marketing/Merchandising
Education/Reference
Health
Online Shopping
General News
Finance/Banking
Non-Profit/Advocacy/NGO
Real Estate
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#3,756
#7,906
#10,187
View more ➝
Name
Rank
#2,139
#3,756
#5,602
View more ➝

See also

🗃️ About This Data