🆚 The Trade Desk vs. Viant DSP
- 📈 The Trade Desk is much more popular than Viant DSP.
- 🌍 The Trade Desk is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
The Trade DeskType
Advertising technology
Advertising technology
About
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Viant DSP is a demand-side platform that enables marketers to plan, execute and measure programmatic advertising campaigns in a single platform.
Headquarters
Ventura, California, United States
Irvine, California, United States
Pricing
Free version ❌
Custom
Categories
Advertising › Rank #16
Advertising › Rank #108
Popularity
Determined by the number of sites using each technology.
The Trade Desk advertising technology is 18 times more popular than Viant DSP.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
The Trade Desk is more popular than Viant DSP in all countries.
United States
Germany
United Kingdom
Australia
Canada
France
Spain
Japan
Switzerland
New Zealand
Awards
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in Malaysia in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
- ⬆️ 71st most popular in the United States in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
The Trade Desk is more popular than Viant DSP in all market segments.
Business
Marketing/Merchandising
Online Shopping
Health
Education/Reference
Finance/Banking
Travel
Fashion/Beauty
General News
Entertainment
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
AdRoll
Nexxen
MediaMath🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.