AMP
OpenJS Foundation, San Francisco, California, United StatesAMP, short for Accelerated Mobile Pages, is an open-source 
HTML framework originally created by 
Google for building lightweight web pages optimized for fast loading on mobile devices.
It uses a restricted set of HTML components, asynchronous resource loading, sandboxed 
JavaScript, and a component library for images, video, advertising, analytics, and interactive content.
Although AMP was widely adopted and heavily promoted by Google for mobile search and news publishing, its usage has declined in recent years and AMP content is no longer actively prioritized in Google Search.
According to our data, AMP is the second most popular website component on the web.
It has 21.6% of the component market share and is detected on 1.1% of all websites.
Wikipedia💸 Pricing
AMP is available for free.
📊 Rankings and Market Share
- Components
- Rank: 2
- Market share: 21.6%
- UI Frameworks
- Rank: 5
- Market share: 2.5%
🏆 AMP Awards
- 🥇 Most popular in Indonesia in the Components category.
- 🥇 Most popular in Turkey in the Components category.
- 🥇 Most popular in India in the Components category.
- 🥇 Most popular in Singapore in the Components category.
- 🥇 Most popular in Vietnam in the Components category.
- 🥇 Most popular in Korea in the Components category.
- 🥇 Most popular in Cambodia in the Components category.
- 🥇 Most popular in Pakistan in the Components category.
- 🥇 Most popular in Nigeria in the Components category.
- 🥈 Second most popular in Indonesia in the UI Frameworks category.
⚡ Sites Using AMP
We have data on 39,629 websites that use AMP component technology. Here is a list of some of the top ranked ones.
The highest rated site using AMP is xhamster.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #24 | English | ||
| 2 | blog.google |
#54 | United States | American English |
| 3 | #59 | Netherlands | English | |
| 4 | #74 | Brazil | Brazilian Portuguese | |
| 5 |  tumblr.com |
#78 | United States | American English |
| 6 | #88 | English | ||
| 7 | #99 | Netherlands | English | |
| 8 | #107 | English | ||
| 9 |  zoho.com |
#191 | India | English |
| 10 | #257 | Moldova | English | |
| 11 | #259 | English | ||
| 12 | amp.dev |
#308 | United States | English |
| 13 |  airbnb.com |
#340 | United States | English |
| 14 | #342 | United States | English | |
| 15 |  bol.com |
#347 | Netherlands | Dutch |
| 16 | #355 | Spain | Spanish | |
| 17 | #364 | English | ||
| 18 | #382 | Moldova | English | |
| 19 | #424 | India | English | |
| 20 | #434 | India | English |
📈 Usage Statistics
Most of the sites that use AMP:
- are located in Indonesia
- have content in English
- use the .com domain extension
- fall into the Blogs/Wiki category.
Most of the sites using AMP are from Indonesia and the United States.
- Indonesia 33%
- United States 13.9%
- Turkey 4.5%
- Russia 4%
- United Kingdom 3.8%
- India 3.3%
- Brazil 2.9%
- Japan 2.4%
- Italy 2.2%
- Other 30%
Most AMP users speak English, Indonesian, or Malay.
- English 32.5%
- Indonesian 29.1%
- Malay 7.5%
- Turkish 4.2%
- Russian 4.1%
- Spanish 3.8%
- Portuguese 2.8%
- Japanese 1.9%
- Italian 1.8%
- Other 12.3%
AMP component technology is especially popular on .com, .org, and .net top-level domains.
- .com 56.7%
- .org 8.7%
- .net 5.4%
- .ru 2.8%
- .com.br 1.8%
- .co.uk 1.6%
- .it 1.4%
- .de 1%
- .in 0.9%
- Other 19.7%
The primary market segments for websites utilizing AMP include blogs and wiki, general news, and business.
- Blogs/Wiki 13.4%
- General News 11%
- Business 10.9%
- Marketing/Merchandising 7.4%
- Online Shopping 6.5%
- Entertainment 5.5%
- Internet Services 4.1%
- Education/Reference 4%
- Travel 3.7%
- Other 33.5%
🕵️ Similar Technologies
These are some of the best AMP alternatives.
🆚 Compare Alternatives
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💬 Frequently Asked Questions
What is the company behind AMP?
AMP is owned by the OpenJS Foundation, headquartered in San Francisco, California, United States.
Can I use AMP for free?
Yes, it is a free component technology.
Which country uses AMP the most?
The majority of AMP users are from Indonesia.
Who uses AMP?
According to our data, AMP is used on thousands of sites, including such established ones as blog.google, globo.com, and
tumblr.com.
Is AMP used on government websites?
Overall, we found AMP on 17 government sites in the United States.
Do academic institutions use AMP?
Yes. Overall, we know of 15 academic websites in the United States that use AMP.
How does AMP compare to its competitors?
AMP is one of the most popular website components, second only to 
Normalize.css.
What are the alternatives to AMP?
Alternatives and possible competitors to AMP may include 
MIP, 
Headless UI, and 
Radix UI.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,655,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.