⚡ E-Commerce in Colombia

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Colombia is a South American country with a population of over 52 million people.

According to our data, e-commerce platforms are detected on 24% of websites from Colombia.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Colombia in 2026, based on market share.

The most popular is WooCommerce with an impressive share of 47.8%, followed by Shopify with 26.8% and VTEX Commerce Platform with 6.6%.

WooCommerce 47.8%
Shopify 26.8%
VTEX Commerce Platform 6.6%
Wix eCommerce 3.3%
PrestaShop 3%
WordPress Download Manager 2.3%
Magento 1.5%
GoDaddy Website Builder 1.4%
Ecwid 1.2%
Odoo 0.9%
Jumpseller 0.8%
Tiendanube 0.8%
Webflow Ecommerce 0.7%
Drupal Commerce 0.4%
Other 2.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. VTEX Commerce Platform ^(-25)
4. Wix eCommerce ^(-2)
6. WordPress Download Manager ^(-4)
8. GoDaddy Website Builder ^(-4)
10. Odoo ^(-13)
11. Jumpseller ^(-123)
12. Tiendanube ^(-35)
13. Webflow Ecommerce ^(-2)
14. Drupal Commerce ^(-6)
15. SAP Commerce Cloud ^(-31)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 46 e-commerce platforms used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	47.8%
2	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	26.8%
3	VTEX Commerce Platform London, United Kingdom A cloud-native SaaS e-commerce platform for the B2B and B2C markets. $$$	6.6%
4	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	3.3%
5	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	3%
6	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	2.3%
7	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	1.5%
8	GoDaddy Website Builder Tempe, Arizona, United States An AI-powered website creation platform designed for users with basic computer skills. Free$10.99+/month	1.4%
9	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	1.2%
10	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.9%
11	Jumpseller A cloud-based e-commerce platform with offices in Portugal and Chile. $12+/month	0.8%
12	Tiendanube Buenos Aires, Argentina An Argentina-based e-commerce platform that lets merchants build and run online stores with tools tailored to Latin American business needs. Free24,999 ARS/month	0.8%
13	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	0.7%
14	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	0.4%
15	SAP Commerce Cloud Walldorf, Baden-Württemberg, Germany A comprehensive, modular e-commerce platform that enables companies to build, manage, and optimize their online businesses. $50,000+/year	0.4%
16	J2Store Coimbatore, Tamil Nadu, India An open-source e-commerce extension for Joomla that is no longer maintained. FreeOpen sourceLegacy	0.3%
17	Justo Santiago, Chile A Chilean e-commerce, point of sale and reservation system for restaurants, bars and coffee shops.	0.3%
18	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	0.2%
19	Teachable New York, United States An all-in-one cloud-based platform for creating, marketing, and selling online courses with a fully hosted environment and built-in payment processing. $39+/month	0.2%
20	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.2%
21	Ubercart An open-source e-commerce solution for Drupal. FreeOpen source	0.2%
22	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	0.1%
23	HikaShop Lyon, France A complete e-commerce extension for Joomla that allows you to create, customize and manage your online store. Free€60+	0.1%
24	Yampi Ibitinga, São Paulo, Brazil A Brazilian all-in-one e-commerce platform that enables merchants to create and manage online stores with tailored tools for the local market. Free47 BRL+/month	0.1%
25	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that has been actively developed since 2002. FreeOpen source	0.1%

👉 See Also

🌎 E-Commerce in other countries

Data is based on the analysis of 6,099 websites from Colombia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.