⚡ E-Commerce in Vietnam

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, e-commerce platforms are detected on 18.1% of websites from Vietnam.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Vietnam in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 74.1% share.
It is followed by Haravan with 14.2% and OpenCart with 3.3%.

WooCommerce 74.1%
Haravan 14.2%
OpenCart 3.3%
Shopify 1.7%
Gumroad 0.9%
WordPress Download Manager 0.8%
Magento 0.7%
Patreon 0.6%
Odoo 0.6%
CS-Cart 0.5%
Wix eCommerce 0.4%
OpenMage 0.3%
VirtueMart 0.3%
PrestaShop 0.2%
Other 1.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Haravan ^(-48)
3. OpenCart ^(-5)
5. Gumroad ^(-28)
6. WordPress Download Manager ^(-4)
8. Patreon ^(-3)
9. Odoo ^(-14)
10. CS-Cart ^(-25)
12. OpenMage ^(-6)
13. VirtueMart ^(-19)
15. WHMCS ^(-21)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 49 e-commerce platforms used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	74.1%
2	Haravan Ho Chi Minh City, Vietnam A Vietnamese e-commerce platform.	14.2%
3	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	3.3%
4	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	1.7%
5	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.9%
6	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	0.8%
7	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	0.7%
8	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	0.6%
9	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.6%
10	CS-Cart San Diego, California, United States A self-hosted e-commerce software for creating B2B and B2C online stores and marketplaces. $1,350+	0.5%
11	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	0.4%
12	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	0.3%
13	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that has been actively developed since 2002. FreeOpen source	0.3%
14	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	0.2%
15	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.2%
16	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.2%
17	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files. Free$139.65+/year	0.2%
18	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source	0.2%
19	JoomShopping Munich, Germany An open-source online store extension for Joomla. FreeOpen source€204.97	0.2%
20	Teachable New York, United States An all-in-one cloud-based platform for creating, marketing, and selling online courses with a fully hosted environment and built-in payment processing. $39+/month	0.2%
21	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	0.1%
22	Thinkific Vancouver, British Columbia, Canada A software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Free$49+/month	0.1%
23	Salesforce Commerce Cloud San Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows. $$$	0.1%
24	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	0.1%
25	GoDaddy Website Builder Tempe, Arizona, United States An AI-powered website creation platform designed for users with basic computer skills. Free$10.99+/month	0.09%

👉 See Also

🌎 E-Commerce in other countries

Data is based on the analysis of 25,590 websites from Vietnam.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.