Kobo
Rakuten, Tokyo, JapanKobo is a subsidiary of Rakuten that operates a digital bookstore, a subscription service, and a line of E Ink e-reader devices.
It offers a digital library of over 1.5 million ebooks and 150,000 audiobooks, supports open formats like EPUB, provides offline reading and cross-device syncing, and integrates with public libraries for borrowing.
According to our data, Kobo is the 6th most popular ebook technology on the web.
It has 5.4% of the ebook market share and is present on 0.008% of all websites.
Wikipedia💸 Pricing
Kobo is a commercial product priced starting at $7.99 per month.
📊 Rankings and Market Share
- Ebooks
- Rank: 6
- Market share: 5.4%
- Audiobooks
- Rank: 4
- Market share: 15.1%
🏆 Kobo Awards
- 🥉 Third most popular in the United States in the Audiobooks category.
- ⭐ 4th most popular in the United States in the Ebooks category.
⚡ Sites Using Kobo
We have data on 260 websites that use Kobo ebook technology. Here is a list of some of the top ranked ones.
The highest rated site using Kobo is deadgoodbooks.co.uk.
| # | Website | 🔗 | Rank | Country | Language |
|---|---|---|---|---|---|
| 1 | #65,531 | United Kingdom | English | ||
| 2 | #68,590 | American English | |||
| 3 | #121,778 | United States | English | ||
| 4 | #135,672 | Switzerland | Italian | ||
| 5 | ebook/the-dark-issue-128-january-2026 | #231,970 | United States | American English | |
| 6 | ebook/public-space-acupuncture | #281,310 | Spain | American English | |
| 7 | ebook/curse-of-the-town-crier | #287,301 | United States | English | |
| 8 | #373,077 | United States | American English | ||
| 9 | ebook/mara-marietta-a-love-story-in-77-bedrooms-1 | #425,975 | France | American English | |
| 10 | author/ion-coja | #449,875 | Romania | Romanian | |
| 11 | #456,313 | American English | |||
| 12 | #463,462 | American English | |||
| 13 | #463,649 | United States | American English | ||
| 14 | ebook/ce-que-le-monde-doit-aux-grenouilles | #510,802 | France | French | |
| 15 | #511,394 | American English | |||
| 16 | ebook/so-be-it-2 | #526,502 | France | English | |
| 17 | #527,683 | American English | |||
| 18 | ebook/weird-tales-364-an-unthemed-issue | #529,230 | United States | American English | |
| 19 | ebook/junkyard-riders | #565,308 | United States | American English | |
| 20 | #595,533 | Tamil |
📈 Usage Statistics
Most of the sites that use Kobo:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Marketing/Merchandising category.
Most of the sites using Kobo are from the United States, the United Kingdom, and Canada.
- United States 64.9%
- United Kingdom 6.9%
- Canada 6.3%
- Australia 4%
- France 3.4%
- Italy 2.9%
- Spain 2.3%
- Netherlands 1.1%
- Portugal 1.1%
- Other 7.1%
Most Kobo users speak English.
- English 91.2%
- Spanish 2.7%
- Italian 1.9%
- French 1.2%
- Portuguese 0.8%
- Chinese 0.8%
- German 0.4%
- Romanian 0.4%
- Dutch 0.4%
- Other 0.2%
Kobo ebook technology is especially popular on .com and .net top-level domains.
- .com 80.8%
- .net 6.5%
- .ca 1.9%
- .org 1.2%
- .it 1.2%
- .co.uk 1.2%
- .com.au 1.2%
- .info 0.8%
- .eu 0.8%
- Other 4.4%
The primary market segments for websites utilizing Kobo include marketing and merchandising, blogs and wiki, and education and reference.
- Marketing/Merchandising 28.6%
- Blogs/Wiki 22.4%
- Education/Reference 12.2%
- Entertainment 12.2%
- Business 6.1%
- Personal Pages 6.1%
- Politics/Opinion 4.1%
- Online Shopping 2%
- Travel 2%
- Other 4.3%
🕵️ Similar Technologies
These are some of the best Kobo alternatives.
Google Play Books
Libby🆚 Compare Alternatives
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Scribd💬 Frequently Asked Questions
What is the company behind Kobo?
Kobo is owned by Rakuten Group, Inc., headquartered in Tokyo, Japan.
Does Kobo offer a free plan?
No, Kobo is a paid solution.
How much does Kobo cost?
Kobo is priced from $7.99 per month for the Kobo Plus Read plan.
Which country uses Kobo the most?
The majority of Kobo users are from the United States.
Who uses Kobo?
According to our data, Kobo is used on hundreds of sites, including such established ones as deadgoodbooks.co.uk,
danbrown.com, and
gregegan.net.
How does Kobo compare to its competitors?
Kobo is a moderately popular ebook technology, ranking ahead of 6 other ebook technologies we track.
What are the alternatives to Kobo?
Alternatives and possible competitors to Kobo may include 
Amazon eBooks, Thalia, and
Apple Books.