⚡ Image Optimization

Image optimization services are used to reduce image file sizes, convert formats, serve images through global CDNs, and automate responsive resizing to improve website speed and user experience.

According to our statistics, image optimization tools are used on 2.2% of all websites.
98.9% of these sites use only one image optimization tool, 1.1% use two.

Statistics based on 3.8M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading image optimization tools in 2026, based on market share.

The most popular is Smush with a share of 27.2%, followed by EWWW Image Optimizer with 21.3% and Cloudinary with 12.5%.

Smush 27.2%
EWWW Image Optimizer 21.3%
Cloudinary 12.5%
NitroPack 11.5%
Imgix 9.4%
ShortPixel 8.3%
ImageKit 3.1%
QUIC.cloud 2.1%
Optimole 1.9%
Cloudflare Images 1.6%
Cloudimage 0.7%
Gumlet 0.4%
Filestack 0.4%
wsrv.nl 0.3%
TwicPics 0.2%

You can also drill down by country:

🚀 Country Highlights

Here is a list of tools that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

EWWW Image Optimizer is #1 in Japan ^(-1)
Cloudinary is #1 in Indonesia ^(-2)
Imgix is #1 in Belgium ^(-4)
NitroPack is #1 in the United Arab Emirates ^(-3)
ShortPixel is #2 in Poland ^(-4)
ImageKit is #4 in India ^(-3)
QUIC.cloud is #7 in the United States ^(-1)

✨ Best Image Optimization Tools

Below is a more detailed list of 18 image optimization tools we track, ranked by their market share.

Rank	Name	Market share
1	Smush Melbourne, Australia A WordPress image optimization plugin that provides global CDN delivery, WebP and AVIF conversion, and critical LCP image preloading on Pro plans. Free$36+/year	27.2%
2	EWWW Image Optimizer Glendive, Montana, United States A WordPress plugin that compresses and optimizes JPG, PNG, GIF, and SVG images, converts them to WebP, and automatically optimizes new uploads. FreeOpen source$8+/month	21.3%
3	Cloudinary Santa Clara, California, United States A cloud-based image and video API platform that provides tools for uploading, managing, transforming, optimizing, and delivering digital media assets. Free$99+/month	12.5%
4	NitroPack Sofia, Bulgaria A performance optimization solution for WordPress, WooCommerce, Magento, and OpenCart that offers caching, code, image, and font optimization, and a built-in CDN. $17.50+/month	11.5%
5	Imgix San Francisco, California, United States A real-time image and video processing and delivery platform that combines a URL-based transformation API, AI-powered editing tools, and a global CDN. $25+/month	9.4%
6	ShortPixel Bucharest, Romania A cloud-based image optimization service that reduces image file sizes to speed up websites and improve page load performance. FreeOpen source$9.99+/month	8.3%
7	ImageKit New Delhi, India A media CDN, image and video API, and AI-powered digital asset management platform that optimizes, transforms, and delivers visual content in real time. Free$9+/month	3.1%
8	QUIC.cloud Basking Ridge, New Jersey, United States A content delivery network and online service platform for WordPress developed by the team at LiteSpeed Technologies\|litespeed that provides HTTP/3 support, static and dynamic caching, and security features. Free$$$	2.1%
9	Optimole Bucharest, Romania A cloud-based image optimization service that automatically compresses, resizes, and serves images through a CDN and is available as a WordPress plugin. Free$22.90+/month	1.9%
10	Cloudflare Images San Francisco, California, United States A robust, cloud-native image pipeline that ingests, stores, optimizes, and delivers images across a global network. Free$$$	1.6%
11	Cloudimage Lyon, France A media optimization service that converts images to the optimal format, adjusts the size-quality ratio, and delivers them via its own CDN. Free$32+/month	0.7%
12	Gumlet Singapore A cloud-based video and image optimization and delivery service. Free$19+/month	0.4%
13	Filestack Austin, Texas, United States A cloud-based file management platform that offers tools and APIs for file uploading, transformation, and delivery. $69+/month	0.4%
14	wsrv.nl A free image resize and cache service backed by Cloudflare CDN. FreeOpen source	0.3%
15	TwicPics St. Gallen, Switzerland A SaaS solution for real-time optimization and delivery of images and videos. Free$19+	0.2%
16	ImageEngine Reston, Virginia, United States An image content delivery network that decreases image payload sizes, delivers images tailored exactly to each requesting device, and instantly sends images from the edge of the network. Free$49+/month	0.2%
17	Tinify CDN Hoevelaken, Netherlands A media delivery solution with optional multi-CDN support, designed to optimize images and speed up websites. $15+/month	0.05%
18	Pixc San Francisco, California, United States A photo editing service for e-commerce businesses that automatically resizes, optimizes, and crops product photos. Free$5+/month	0.004%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,823,966 websites.
We currently track the presence of 18 image optimization tools across the web.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.