Smush

WPMU DEV, Melbourne, Australia

Smush is a WordPress image optimization plugin that provides global CDN delivery, WebP and AVIF conversion, and critical LCP image preloading on Pro plans.

It compresses images on upload and in bulk, applies lazy loading and automatic resizing, detects incorrectly sized images, and supports directory and background optimization.

According to our data, Smush is the most popular image optimization tool on the web.
It has 27.3% of the image optimization market share and is present on 0.6% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

Smush is available in both free and paid versions.

Free version ✔️ No CDN and WebP/AVIF support
Pro
(CDN, 50+ GB traffic) $36+/year

📊 Rankings and Market Share

🏆 Smush Awards

⚡ Sites Using Smush

We have data on 22,566 websites that use the Smush image optimization tool. Here is a list of some of the top ranked ones.

The highest rated site using Smush is xvideosputaria.com.

#WebsiteRankCountryLanguage
1 xvideosputaria.com #984 Brazil Brazilian Portuguese
2 hentaimama.io #4,744 American English
3 smartrecruiters.com #5,674 Germany American English
4 zougla.gr #8,702 Greece Greek
5 buildium.com #8,907 American English
6 geniuslearning.com #11,636 United States American English
7 telkomuniversity.ac.id #12,002 Indonesia Indonesian
8 upfluence.com #12,429 American English
9 pageuppeople.com #13,834 Australia Australian English
10 iese.edu #13,918 Spain American English
11 hsc.gov.ua #14,018 Ukraine Russian
12 usfx.bo #14,181 Bolivia Spanish
13 uniroma3.it #14,203 Italy Italian
14 namirial.it #14,420 Italy Italian
15 dat.com #14,517 United States American English
16 sohag-univ.edu.eg #15,063 Egypt Arabic
17 gust.com #15,931 United States English
18 zoom.red #16,935 Venezuela Spanish
19 flybuy.com #17,478 United States American English
20 mmu.edu.my #17,898 Malaysia English

📈 Usage Statistics

Most of the sites that use Smush:

Most of the sites using Smush are from the United States, the United Kingdom, and Spain.

  • United States 25.5%
  • United Kingdom 8.9%
  • Spain 6%
  • Germany 4.2%
  • Australia 3.8%
  • Brazil 3.4%
  • France 3.3%
  • Canada 3.3%
  • Italy 2.9%
  • Other 38.7%

Most Smush users speak English, Spanish, or German.

  • English 61%
  • Spanish 8.3%
  • German 4.2%
  • Portuguese 3.5%
  • French 3.4%
  • Italian 2.3%
  • Dutch 2.3%
  • Polish 1.7%
  • Russian 1.5%
  • Other 11.8%

The Smush image optimization tool is especially popular on .com and .org top-level domains.

  • .com 46.1%
  • .org 8.4%
  • .co.uk 3.3%
  • .de 2.6%
  • .com.au 2.2%
  • .net 2.1%
  • .com.br 2%
  • .nl 1.8%
  • .it 1.6%
  • Other 29.9%

The primary market segments for websites utilizing Smush include business, marketing and merchandising, and blogs and wiki.

  • Business 20.9%
  • Marketing/Merchandising 12.1%
  • Blogs/Wiki 8.5%
  • Education/Reference 6.7%
  • Non-Profit/Advocacy/NGO 5%
  • Internet Services 4.9%
  • Travel 4.3%
  • Online Shopping 4.1%
  • Entertainment 4%
  • Other 29.5%

🕵️ Similar Technologies

These are some of the best Smush alternatives.

RankName
2
EWWW Image Optimizer
Glendive, Montana, United States

A WordPress plugin that compresses and optimizes JPG, PNG, GIF, and SVG images, converts them to WebP, and automatically optimizes new uploads.

FreeOpen source$8+/month
5
Imgix
San Francisco, California, United States

A real-time image and video processing and delivery platform that combines a URL-based transformation API, AI-powered editing tools, and a global CDN.

$25+/month
6
ShortPixel
Bucharest, Romania

A cloud-based image optimization service that reduces image file sizes to speed up websites and improve page load performance.

FreeOpen source$9.99+/month
7
ImageKit
New Delhi, India

A media CDN, image and video API, and AI-powered digital asset management platform that optimizes, transforms, and delivers visual content in real time.

Free$9+/month
9
Optimole
Bucharest, Romania

A cloud-based image optimization service that automatically compresses, resizes, and serves images through a CDN and is available as a WordPress plugin.

Free$22.90+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Smush?

Smush is owned by Incsub, LLC, headquartered in Melbourne, Australia.

Can I use Smush for free?

Yes, there is a free version with limited functionality.

What is the price of Smush?

The pricing starts at $36 per year.

Which country uses Smush the most?

The majority of Smush users are from the United States.

Who uses Smush?

According to our data, Smush is used on thousands of sites, including such established ones as smartrecruiters.com, zougla.gr, and buildium.com.

Is Smush used on government websites?

Yes, for example, it is used by hsc.gov.ua. Overall, we found Smush on 13 government sites in the United States.

Do academic institutions use Smush?

Yes. The most notable of these are telkomuniversity.ac.id, iese.edu, and sohag-univ.edu.eg. In total, we know of 61 academic websites in the United States that use Smush.

How does Smush compare to the competition?

Smush is the most popular image optimization tool on the market, outranking all others.

What are the alternatives to Smush?

Alternatives and possible competitors to Smush may include EWWW Image Optimizer, Imgix, and ShortPixel.

👉 See Also

🗃️ About This Data