Smush
WPMU DEV, Melbourne, AustraliaSmush is a 
WordPress image optimization plugin that provides global CDN delivery, WebP and AVIF conversion, and critical LCP image preloading on Pro plans.
It compresses images on upload and in bulk, applies lazy loading and automatic resizing, detects incorrectly sized images, and supports directory and background optimization.
According to our data, Smush is the most popular image optimization tool on the web.
It has 27.3% of the image optimization market share and is present on 0.6% of all websites.
It is especially popular in Spain, appearing on 1.2% of all websites in the country.
- 🏠 Website
- 🔌 Add-Ons
💸 Pricing
Smush is available in both free and paid versions.
(CDN, 50+ GB traffic) $36+/year
📊 Rankings and Market Share
- Image Optimization
- Rank: 1
- Market share: 27.3%
- WordPress Plugins
- Rank: 31
- Market share: 1.7%
🏆 Smush Awards
- 🥇 Most popular in the United States in the Image Optimization category.
- 🥇 Most popular in the United Kingdom in the Image Optimization category.
- 🥇 Most popular in Spain in the Image Optimization category.
- 🥇 Most popular in Australia in the Image Optimization category.
- 🥇 Most popular in Brazil in the Image Optimization category.
- 🥇 Most popular in Canada in the Image Optimization category.
- 🥇 Most popular in the Netherlands in the Image Optimization category.
- 🥇 Most popular in India in the Image Optimization category.
- 🥇 Most popular in Poland in the Image Optimization category.
- 🥇 Most popular in Russia in the Image Optimization category.
⚡ Sites Using Smush
We have data on 23,221 websites that use the Smush image optimization tool. Here is a list of some of the top ranked ones.
The highest rated site using Smush is 
smartrecruiters.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | smartrecruiters.com |
#1,934 | Germany | American English |
| 2 | #2,929 | Italy | Italian | |
| 3 | #3,902 | Greece | Greek | |
| 4 | #4,633 | Brazil | Brazilian Portuguese | |
| 5 | #4,770 | American English | ||
| 6 |  buildium.com |
#6,454 | United States | American English |
| 7 | #7,572 | Kenya | British English | |
| 8 | #7,993 | United States | American English | |
| 9 | #8,317 | United States | American English | |
| 10 | #8,427 | Australia | Australian English | |
| 11 | #8,617 | United States | American English | |
| 12 | #10,440 | English | ||
| 13 | #11,215 | Indonesia | Indonesian | |
| 14 | #11,300 | United States | American English | |
| 15 | #12,316 | France | French | |
| 16 | #13,036 | Ukraine | Russian | |
| 17 | #14,089 | United States | American English | |
| 18 | #14,430 | American English | ||
| 19 | #14,743 | United States | American English | |
| 20 | #16,352 | American English |
📈 Usage Statistics
Most of the sites that use Smush:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Smush are from the United States, the United Kingdom, and Spain.
- United States 25.3%
- United Kingdom 8.8%
- Spain 6.2%
- Germany 4.2%
- Australia 3.9%
- Brazil 3.4%
- France 3.4%
- Canada 3.3%
- Italy 2.9%
- Other 38.6%
Most Smush users speak English, Spanish, or German.
- English 60.9%
- Spanish 8.5%
- German 4.1%
- Portuguese 3.5%
- French 3.5%
- Italian 2.3%
- Dutch 2.2%
- Polish 1.7%
- Russian 1.6%
- Other 11.7%
The Smush image optimization tool is especially popular on .com and .org top-level domains.
- .com 46%
- .org 8.4%
- .co.uk 3.3%
- .de 2.6%
- .com.au 2.2%
- .net 2.2%
- .com.br 2%
- .nl 1.7%
- .es 1.7%
- Other 29.9%
The primary market segments for websites utilizing Smush include business, marketing and merchandising, and blogs and wiki.
- Business 20.9%
- Marketing/Merchandising 12.1%
- Blogs/Wiki 8.5%
- Education/Reference 6.7%
- Non-Profit/Advocacy/NGO 5%
- Internet Services 4.9%
- Travel 4.3%
- Online Shopping 4.1%
- Entertainment 4%
- Other 29.5%
🕵️ Similar Technologies
These are some of the best Smush alternatives.
🆚 Compare Alternatives
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💬 Frequently Asked Questions
What is the company behind Smush?
Smush is owned by Incsub, LLC, headquartered in Melbourne, Australia.
Can I use Smush for free?
Yes, there is a free version with limited functionality.
What is the price of Smush?
The pricing starts at $36 per year.
Which country uses Smush the most?
The majority of Smush users are from the United States.
Who uses Smush?
According to our data, Smush is used on thousands of sites, including such established ones as smartrecruiters.com, namirial.it, and
zougla.gr.
Is Smush used on government websites?
Yes, for example, it is used by hsc.gov.ua. Overall, we found Smush on 13 government sites in the United States.
Do academic institutions use Smush?
Yes. The most notable of these are kcau.ac.ke,
cccs.edu, and
telkomuniversity.ac.id. In total, we know of 62 academic websites in the United States that use Smush.
How does Smush compare to the competition?
Smush is the most popular image optimization tool on the market, outranking all others.
What are the alternatives to Smush?
Alternatives and possible competitors to Smush may include 
EWWW Image Optimizer, 
Imgix, and 
ShortPixel.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,976,354 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.