Smush
WPMU DEV, Melbourne, AustraliaSmush is an image optimization plugin for 
WordPress that allows you to optimize and resize images, enable lazy loading, and compress media files in background mode.
According to our data, Smush is the most popular image optimization tool on the web.
It has 30.4% of the image optimization market share and is present on 0.6% of all websites.
- 🏠 Website
- 🔌 Add-Ons
💸 Pricing
Smush is available in both free and paid versions.
📊 Rankings and Market Share
- Image Optimization
- Rank: 1
- Market share: 30.4%
- WordPress Plugins
- Rank: 29
- Market share: 1.9%
🏆 Smush Awards
- 🥇 Most popular in the United States in the Image Optimization category.
- 🥇 Most popular in the United Kingdom in the Image Optimization category.
- 🥇 Most popular in Spain in the Image Optimization category.
- 🥇 Most popular in Australia in the Image Optimization category.
- 🥇 Most popular in Canada in the Image Optimization category.
- 🥇 Most popular in Brazil in the Image Optimization category.
- 🥇 Most popular in the Netherlands in the Image Optimization category.
- 🥇 Most popular in India in the Image Optimization category.
- 🥇 Most popular in Poland in the Image Optimization category.
- 🥇 Most popular in South Africa in the Image Optimization category.
⚡ Sites Using Smush
We have data on 23,063 websites that use the Smush image optimization tool. Here is a list of some of the top ranked ones.
The highest rated site using Smush is xvideosputaria.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #984 | Brazil | Brazilian Portuguese | |
| 2 | #4,744 | American English | ||
| 3 |  smartrecruiters.com |
#5,674 | United States | American English |
| 4 | #8,702 | Greece | Greek | |
| 5 | #8,907 | American English | ||
| 6 | #12,429 | American English | ||
| 7 | #13,834 | Australia | Australian English | |
| 8 | #13,918 | Spain | American English | |
| 9 | #14,018 | Ukraine | Russian | |
| 10 | #14,181 | Bolivia | Spanish | |
| 11 | #14,203 | Italy | Italian | |
| 12 | #14,420 | Italy | Italian | |
| 13 | #14,517 | United States | American English | |
| 14 | #15,063 | Egypt | Arabic | |
| 15 | #15,068 | United States | American English | |
| 16 | #15,931 | United States | English | |
| 17 | #16,935 | Venezuela | Spanish | |
| 18 | #17,478 | United States | American English | |
| 19 | #17,898 | Malaysia | English | |
| 20 | #19,117 | American English |
📈 Usage Statistics
Most of the sites that use Smush:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Smush are from the United States, the United Kingdom, and Spain.
- United States 26.8%
- United Kingdom 8.7%
- Spain 6%
- Australia 4.4%
- Germany 4.3%
- Canada 3.4%
- France 3.3%
- Brazil 3.3%
- Netherlands 2.8%
- Other 37%
Most Smush users speak English, Spanish, or German.
- English 62.3%
- Spanish 8.3%
- German 3.9%
- Portuguese 3.4%
- French 3.2%
- Italian 2.2%
- Dutch 2.2%
- Polish 1.6%
- Russian 1.4%
- Other 11.5%
The Smush image optimization tool is especially popular on .com and .org top-level domains.
- .com 47.6%
- .org 8.2%
- .co.uk 3.2%
- .com.au 2.6%
- .de 2.4%
- .net 2.3%
- .com.br 1.9%
- .es 1.7%
- .nl 1.7%
- Other 28.4%
The primary market segments for websites utilizing Smush include business, marketing and merchandising, and blogs and wiki.
- Business 20.9%
- Marketing/Merchandising 12.3%
- Blogs/Wiki 8.4%
- Education/Reference 6.6%
- Internet Services 5%
- Non-Profit/Advocacy/NGO 4.9%
- Travel 4.5%
- Online Shopping 4%
- Entertainment 3.8%
- Other 29.6%
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What is the company behind Smush?
Smush is owned by Incsub, LLC, headquartered in Melbourne, Australia.
Can I use Smush for free?
Yes, there is a free version with limited functionality.
How much does Smush cost?
Smush is priced from $36 per year for the Basic plan.
Which country uses Smush the most?
The majority of Smush users are from the United States.
Who uses Smush?
According to our data, Smush is used on thousands of sites, including such established ones as smartrecruiters.com, zougla.gr, and
buildium.com.
Is Smush used on government websites?
Yes, for example, it is used by hsc.gov.ua. Overall, we found Smush on 12 government sites in the United States.
Do academic institutions use Smush?
Yes. The most notable of these are iese.edu,
sohag-univ.edu.eg, and
mmu.edu.my. In total, we know of 58 academic websites in the United States that use Smush.
How does Smush compare to its competitors?
Smush is the most popular image optimization tool on the market, surpassing all others.
What are the alternatives to Smush?
Alternatives and possible competitors to Smush may include 
EWWW Image Optimizer, 
Imgix, and ShortPixel.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,603,368 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.