🆚 Optimole vs. Smush
- 📈 Smush is much more popular than Optimole.
- 🌍 Smush is more popular in all countries.
Optimole
SmushType
About
Optimole is a cloud-based image optimization service that automatically compresses, resizes, and serves images through a CDN and is available as a 
WordPress plugin.
It converts images to WebP and AVIF, provides adaptive sizing, AI-based quality scaling, watermarking, Retina-ready output, metadata stripping, and includes a global 
Cloudfront-backed CDN with over 450 edge locations worldwide.
Smush is a WordPress image optimization plugin that provides global CDN delivery, WebP and AVIF conversion, and critical LCP image preloading on Pro plans.
It compresses images on upload and in bulk, applies lazy loading and automatic resizing, detects incorrectly sized images, and supports directory and background optimization.
Headquarters
wpmudev.comPricing
(48K visits) $22.90/month
(120K visits) $47/month
(300K+ visits) $109+/month
(CDN, 50+ GB traffic) $36+/year
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in the Netherlands in the DAM category.
- ⭐ 4th most popular in the United States in the DAM category.
- ⭐ 4th most popular in Italy in the DAM category.
- ⭐ 4th most popular in Australia in the DAM category.
- ⭐ 5th most popular in the United Kingdom in the DAM category.
- 🥇 Most popular in the United States in the Image Optimization category.
- 🥇 Most popular in the United Kingdom in the Image Optimization category.
- 🥇 Most popular in Spain in the Image Optimization category.
- 🥇 Most popular in Australia in the Image Optimization category.
- 🥇 Most popular in Brazil in the Image Optimization category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.