🆚 Cloudinary vs. Smush

Cloudinary is a cloud-based image and video API platform that provides tools for uploading, managing, transforming, optimizing, and delivering digital media assets.

It offers automatic image and video optimization, on-the-fly transformations through URL parameters, AI-based features such as background removal and object detection, adaptive bitrate streaming, a media library with asset versioning and access control, and global CDN delivery.

Smush is a WordPress image optimization plugin that provides global CDN delivery, WebP and AVIF conversion, and critical LCP image preloading on Pro plans.

It compresses images on upload and in bulk, applies lazy loading and automatic resizing, detects incorrectly sized images, and supports directory and background optimization.

Popularity

Determined by the number of sites using each technology.

• 🥇 Most popular in the United States in the DAM category.
• 🥇 Most popular in Indonesia in the DAM category.
• 🥇 Most popular in Indonesia in the Image Optimization category.
• 🥇 Most popular in the United Kingdom in the DAM category.
• 🥇 Most popular in Australia in the DAM category.

• 🥇 Most popular in the United States in the Image Optimization category.
• 🥇 Most popular in the United Kingdom in the Image Optimization category.
• 🥇 Most popular in Spain in the Image Optimization category.
• 🥇 Most popular in Australia in the Image Optimization category.
• 🥇 Most popular in Brazil in the Image Optimization category.

Top sites

Top-ranked sites that use these technologies.

Compare alternatives

Technologies with similar characteristics.

• Cloudinary vs. ImageKit
• Cloudinary vs. Optimole
• Cloudinary vs. QUIC.cloud
• Cloudinary vs. Gumlet
• Cloudinary vs. TwicPics

• Smush vs. EWWW Image Optimizer
• Smush vs. Imgix
• Smush vs. ShortPixel
• Smush vs. ImageKit
• Smush vs. Optimole

• Cloudinary technology profile

• Smush technology profile
• WPMU DEV company profile