⚡ Image Optimization in Brazil

Image optimization services are used to reduce image file sizes, convert formats, serve images through global CDNs, and automate responsive resizing to improve website speed and user experience.

Brazil is a South American country with a population of around 217 million people.

According to our statistics, image optimization tools are used on 2.2% of websites from Brazil.

⭐ Most Popular in 2026

The following chart shows the top image optimization tools in Brazil in 2026, based on market share.

The most popular is Smush with an impressive share of 42.5%, followed by EWWW Image Optimizer with 23.8% and ShortPixel with 10.6%.

Smush 42.5%
EWWW Image Optimizer 23.8%
ShortPixel 10.6%
NitroPack 8.1%
Cloudinary 6.5%
Imgix 2.4%
ImageKit 1.7%
Optimole 1.5%
Cloudflare Images 1.3%
Cloudimage 1.1%
wsrv.nl 1.1%
TwicPics 0.1%
Filestack 0.07%
Gumlet 0.07%

🚀 Highlights

Here is a list of the top tools that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

3. ShortPixel ^(-2)
7. ImageKit ^(-1)
11. wsrv.nl ^(-2)
12. TwicPics ^(-2)

✨ Best Image Optimization Tools

Below is a more detailed list of 14 image optimization tools used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Smush Melbourne, Australia An image optimization plugin for WordPress that allows you to optimize and resize images, enable lazy loading, and compress media files in background mode. Free$36+/year	42.5%
2	EWWW Image Optimizer Glendive, Montana, United States A WordPress plugin that compresses and optimizes JPG, PNG, GIF, and SVG images. FreeOpen source$8+/month	23.8%
3	ShortPixel Bucharest, Romania An image optimization service with WebP and AVIF support and CDN delivery. FreeOpen source$9.99+/month	10.6%
4	NitroPack Sofia, Bulgaria A performance optimization solution for WordPress, WooCommerce, Magento, and OpenCart that offers caching, code, image, and font optimization, and a built-in CDN. $17.50+/month	8.1%
5	Cloudinary Santa Clara, California, United States A cloud-based image and video API platform that provides tools for uploading, managing, transforming, optimizing, and delivering digital media assets. Free$99+/month	6.5%
6	Imgix San Francisco, California, United States A service that combines real-time image processing, asset management, and CDN. Free$75+/month	2.4%
7	ImageKit New Delhi, India A media CDN that optimizes and transforms images and videos. Free$89+/month	1.7%
8	Optimole Bucharest, Romania A service that optimizes and serves images for websites. Free$22.99+/month	1.5%
9	Cloudflare Images San Francisco, California, United States A robust, cloud-native image pipeline that ingests, stores, optimizes, and delivers images across a global network. Free$$$	1.3%
10	Cloudimage Lyon, France A media optimization service that converts images to the optimal format, adjusts the size-quality ratio, and delivers them via its own CDN. Free$32+/month	1.1%
11	wsrv.nl A free image resize and cache service backed by Cloudflare CDN. FreeOpen source	1.1%
12	TwicPics St. Gallen, Switzerland A SaaS solution for real-time optimization and delivery of images and videos. Free$19+	0.1%
13	Filestack Austin, Texas, United States A cloud-based file management platform that offers tools and APIs for file uploading, transformation, and delivery. $69+/month	0.07%
14	Gumlet Singapore A cloud-based video and image optimization and delivery service. Free$19+/month	0.07%

👉 See Also

🌎 Image Optimization in other countries

Data is based on the analysis of 65,306 websites from Brazil.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.