⚡ Lead Generation in Bulgaria

Lead generation tools help businesses attract and collect leads (contacts of potential customers who have shown interest in their products or services) using web forms, pop-ups, quizzes, and tracking technologies.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our statistics, lead generation tools are used on 0.8% of websites from Bulgaria.

Statistics based on 13K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top lead generation tools in Bulgaria in 2026, based on market share.

The most popular is Mailmunch with a share of 18.5%, followed by OptinMonster with 15.7% and Leadfeeder with 7.4%.

Mailmunch 18.5%
OptinMonster 15.7%
Leadfeeder 7.4%
Poptin 5.6%
Albacross 4.6%
Kit 4.6%
Convert Pro 3.7%
Thrive Leads 3.7%
Apollo 3.7%
Wisepops 2.8%
ConvertBox 2.8%
MailOptin 2.8%
LiveRamp 2.8%
Popupsmart 2.8%
Other 18.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Mailmunch ^(-3)
4. Poptin ^(-3)
5. Albacross ^(-24)
7. Convert Pro ^(-14)
8. Thrive Leads ^(-3)
9. Apollo ^(-1)
10. Wisepops ^(-4)
11. ConvertBox ^(-4)
14. Popupsmart ^(-13)
15. Demandbase ^(-7)

✨ Best Lead Generation Tools

Below is a more detailed list of the top 25 of the 35 lead generation tools used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	18.5%
2	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	15.7%
3	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	7.4%
4	Poptin Ashdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales. Free$25+/month	5.6%
5	Albacross Oslo, Norway A lead generation and account intelligence platform. €99+/month	4.6%
6	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	4.6%
7	Convert Pro Pune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor. $89/year	3.7%
8	Thrive Leads West Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics. $79+/year	3.7%
9	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	3.7%
10	Wisepops Paris, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, notifications and smart product recommendations. €49+/month	2.8%
11	ConvertBox New York, United States An on-site engagement platform that offers personalised popups, multi-step funnels, countdown timers, surveys, quizzes, and more. $495	2.8%
12	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	2.8%
13	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	2.8%
14	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	2.8%
15	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	1.9%
16	ConvertFlow Coral Gables, Florida, United States A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website. $299+/month	1.9%
17	Drift Atlanta, Gerogia, United States A conversational marketing platform that combines AI-powered chatbots, live chat, and interactive landing pages. $75+/user/month	1.9%
18	Sleeknote Aarhus, Denmark A lead generation software with popups, forms, sidebars, slide-ins, and gamification. $69+/month	1.9%
19	RB2B Austin, Texas, United States A visitor identification solution that identifies US website visitors and their LinkedIn profiles. Free$149+/month	1.9%
20	Icegram Engage Covina, California, United States A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA. FreeOpen source$129+/year	1.9%
21	CartFlows Pune, Maharashtra, India A WordPress sales funnel builder that helps generate leads and convert visitors into customers. $189+/year	0.9%
22	Dengage London, United Kingdom A comprehensive customer experience and data platform designed to personalize customer interactions and optimize marketing efforts. $$$	0.9%
23	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	0.9%
24	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.9%
25	Snitcher Hilversum, Netherlands A visitor identification solution that identifies the companies visiting a website, along with detailed source and visit behavior. €69+/month	0.9%

👉 See Also

🌎 Lead Generation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 13,566 websites from Bulgaria.
We currently track the presence of 58 lead generation tools across the web.
Of these, 35 were detected on websites from Bulgaria.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.