⚡ Lead Generation in Germany

Lead generation tools help businesses attract and collect leads (contacts of potential customers who have shown interest in their products or services) using web forms, pop-ups, quizzes, and tracking technologies.

They often include features such as audience targeting, data enrichment, email capture, and integration with marketing and sales platforms.

According to our statistics, lead generation tools are used on 0.8% of websites from Germany.

⭐ Most Popular in 2025

The following chart shows the top lead generation tools in Germany in 2025, based on market share.

The most popular is Leadinfo with a share of 17.4%, followed by Leadfeeder with 12.1% and LiveRamp with 9.2%.

Leadinfo 17.4%
Leadfeeder 12.1%
LiveRamp 9.2%
Thrive Leads 8.7%
OptinMonster 8.6%
Mailmunch 7.5%
MailOptin 4.8%
Sleeknote 3.7%
Poptin 3.3%
Kit 3.2%
Demandbase 2.9%
ClickFunnels 2.3%
Convert Pro 2.3%
Albacross 2.3%
Other 11.7%

🚀 Highlights

Here is a list of the top tools that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Leadinfo ^(-9)
2. Leadfeeder ^(-1)
3. LiveRamp ^(-3)
4. Thrive Leads ^(-5)
7. MailOptin ^(-4)
8. Sleeknote ^(-9)
11. Demandbase ^(-8)
12. ClickFunnels ^(-4)
13. Convert Pro ^(-5)
14. Albacross ^(-13)

✨ Best Lead Generation Tools

Below is a more detailed list of the top 25 of the 45 lead generation tools used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	LeadinfoCapelle aan den IJssel, Netherlands A lead generation software that allows you to recognize companies that visit your website.	17.4%
2	LeadfeederKarlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.	12.1%
3	LiveRampSan Francisco, California, United States A data collaboration platform whose services include data onboarding and identity resolution.	9.2%
4	Thrive LeadsWest Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics.	8.7%
5	OptinMonsterWest Palm Beach, Florida, United States A conversion optimization tool that allows website owners to create effective lead capture forms and popups.	8.6%
6	MailmunchSan Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers.	7.5%
7	MailOptinSheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers.	4.8%
8	SleeknoteAarhus, Denmark A lead generation software with popups, forms, sidebars, slide-ins, and gamification.	3.7%
9	PoptinAshdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales.	3.3%
10	KitBoise, Idaho, United States An email marketing platform for creators and small businesses.	3.2%
11	DemandbaseSan Francisco, California, United States A B2B marketing solution that combines data enrichment with account-based marketing capabilities.	2.9%
12	ClickFunnelsCanton, Georgia, United States An online tool for building high-converting websites and sales funnels.	2.3%
13	Convert ProPune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor.	2.3%
14	AlbacrossOslo, Norway A lead generation and account intelligence platform.	2.3%
15	Lead ForensicsLondon, United Kingdom A B2B website visitor identification and lead generation software.	2.1%
16	DriftAtlanta, Gerogia, United States A conversational marketing platform that combines AI-powered chatbots, live chat, and interactive landing pages.	1.5%
17	PopupsmartAnkara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences.	1.4%
18	ConvertBoxNew York, United States An on-site engagement platform that offers personalised popups, multi-step funnels, countdown timers, surveys, quizzes, and more.	1.3%
19	ClearbitCambridge, Massachusetts, United States A data activation platform that enables marketers to discover and engage ideal customers at scale.	1.3%
20	Icegram EngageCovina, California, United States A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA.	1.2%
21	Hello BarLa Jolla, California, United States A popup builder that enables you to create high-converting forms and popups for lead generation.	1%
22	BomboraNew York, United States An intent data aggregator that provides B2B marketers with data on which companies are ready to buy their products.	1%
23	WisepopsParis, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, notifications and smart product recommendations.	1%
24	LeadConnectorDallas, Texas, United States A marketing automation platform with AI and Zapier integration.	0.8%
25	6senseSan Francisco, California, United States A comprehensive account-based sales and marketing platform for B2B.	0.8%

Data is based on the analysis of 167,805 websites from Germany.
Statistics were last calculated on November 2, 2025.
For details, see our methodology and disclaimer.