⚡ Lead Generation in Spain

Lead generation tools help businesses attract and collect leads (contacts of potential customers who have shown interest in their products or services) using web forms, pop-ups, quizzes, and tracking technologies.

They often include features such as audience targeting, data enrichment, email capture, and integration with marketing and sales platforms.

According to our statistics, lead generation tools are used on 1% of websites from Spain.

⭐ Most Popular in 2025

The following chart shows the top lead generation tools in Spain in 2025, based on market share.

The most popular is Mailmunch with a share of 17.7%, followed by Thrive Leads with 12.3% and OptinMonster with 9.3%.

Mailmunch 17.7%
Thrive Leads 12.3%
OptinMonster 9.3%
Leadfeeder 7.7%
Convert Pro 7.2%
LiveRamp 7%
Icegram Engage 6.7%
MailOptin 5.9%
Poptin 5.4%
Demandbase 4.5%
Bombora 3.5%
Kit 2.6%
Sleeknote 2.1%
ConvertBox 2.1%
Other 6%

🚀 Highlights

Here is a list of the top tools that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Mailmunch ^(-1)
2. Thrive Leads ^(-7)
5. Convert Pro ^(-13)
7. Icegram Engage ^(-13)
8. MailOptin ^(-3)
10. Demandbase ^(-9)
11. Bombora ^(-15)
13. Sleeknote ^(-4)
17. Wisepops ^(-5)
18. Albacross ^(-9)

✨ Best Lead Generation Tools

Below is a more detailed list of the top 25 of the 38 lead generation tools used on sites from Spain, ranked by their market share.

Rank	Name	Market share
1	MailmunchSan Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers.	17.7%
2	Thrive LeadsWest Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics.	12.3%
3	OptinMonsterWest Palm Beach, Florida, United States A conversion optimization tool that allows website owners to create effective lead capture forms and popups.	9.3%
4	LeadfeederKarlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.	7.7%
5	Convert ProPune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor.	7.2%
6	LiveRampSan Francisco, California, United States A data collaboration platform whose services include data onboarding and identity resolution.	7%
7	Icegram EngageCovina, California, United States A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA.	6.7%
8	MailOptinSheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers.	5.9%
9	PoptinAshdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales.	5.4%
10	DemandbaseSan Francisco, California, United States A B2B marketing solution that combines data enrichment with account-based marketing capabilities.	4.5%
11	BomboraNew York, United States An intent data aggregator that provides B2B marketers with data on which companies are ready to buy their products.	3.5%
12	KitBoise, Idaho, United States An email marketing platform for creators and small businesses.	2.6%
13	SleeknoteAarhus, Denmark A lead generation software with popups, forms, sidebars, slide-ins, and gamification.	2.1%
14	ConvertBoxNew York, United States An on-site engagement platform that offers personalised popups, multi-step funnels, countdown timers, surveys, quizzes, and more.	2.1%
15	Hello BarLa Jolla, California, United States A popup builder that enables you to create high-converting forms and popups for lead generation.	1.9%
16	DriftAtlanta, Gerogia, United States A conversational marketing platform that combines AI-powered chatbots, live chat, and interactive landing pages.	1.9%
17	WisepopsParis, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, notifications and smart product recommendations.	1.8%
18	AlbacrossOslo, Norway A lead generation and account intelligence platform.	1.8%
19	LeadinfoCapelle aan den IJssel, Netherlands A lead generation software that allows you to recognize companies that visit your website.	1.4%
20	Lead ForensicsLondon, United Kingdom A B2B website visitor identification and lead generation software.	1.1%
21	ClickFunnelsCanton, Georgia, United States An online tool for building high-converting websites and sales funnels.	1%
22	6senseSan Francisco, California, United States A comprehensive account-based sales and marketing platform for B2B.	1%
23	LeadConnectorDallas, Texas, United States A marketing automation platform with AI and Zapier integration.	0.8%
24	ClearbitCambridge, Massachusetts, United States A data activation platform that enables marketers to discover and engage ideal customers at scale.	0.8%
25	ApolloCovina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects.	0.6%

Data is based on the analysis of 61,335 websites from Spain.
Statistics were last calculated on November 3, 2025.
For details, see our methodology and disclaimer.