⚡ Lead Generation in the Netherlands

Lead generation tools help businesses attract and collect leads (contacts of potential customers who have shown interest in their products or services) using web forms, pop-ups, quizzes, and tracking technologies.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our statistics, lead generation tools are used on 2% of websites from the Netherlands.

Statistics based on 104K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top lead generation tools in the Netherlands in 2026, based on market share.

The most popular is Leadinfo, which dominates the market with an overwhelming 52.9% share.
It is followed by Leadfeeder with 12.5% and OptinMonster with 6.2%.

Leadinfo 52.9%
Leadfeeder 12.5%
OptinMonster 6.2%
Mailmunch 4%
ConvertBox 3.1%
Popupsmart 2.8%
Apollo 2.6%
Thrive Leads 2.6%
Poptin 2.5%
Sleeknote 2%
RB2B 1.7%
LeadConnector 1.5%
Snitcher 1.4%
MailOptin 1.3%
Other 2.9%

🚀 Highlights

Here is a list of the top tools that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Leadinfo ^(-5)
5. ConvertBox ^(-8)
6. Popupsmart ^(-16)
8. Thrive Leads ^(-3)
10. Sleeknote ^(-4)
13. Snitcher ^(-15)
16. Lead Forensics ^(-3)
17. Albacross ^(-7)
18. LeadBoxer ^(-24)
20. Convert Pro ^(-1)

✨ Best Lead Generation Tools

Below is a more detailed list of the top 25 of the 39 lead generation tools used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	52.9%
2	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	12.5%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	6.2%
4	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	4%
5	ConvertBox New York, United States An on-site engagement platform that offers personalized popups, multi-step funnels, countdown timers, surveys, quizzes, and more. $495	3.1%
6	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	2.8%
7	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$65+/month	2.6%
8	Thrive Leads West Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics. $99+/year	2.6%
9	Poptin Ashdod, Israel A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation. Free$25+/month	2.5%
10	Sleeknote Aarhus, Denmark A lead generation software with popups, forms, sidebars, slide-ins, and gamification. $69+/month	2%
11	RB2B Austin, Texas, United States A B2B website visitor identification platform that resolves anonymous traffic into individual visitor profiles, including names, LinkedIn profiles, job titles, and business emails. Free$79+/month	1.7%
12	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	1.5%
13	Snitcher Hilversum, Netherlands A visitor identification solution that identifies the companies visiting a website, along with detailed source and visit behavior. €69+/month	1.4%
14	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	1.3%
15	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	1.2%
16	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	1.1%
17	Albacross Oslo, Norway A lead generation and account intelligence platform. €99+/month	1.1%
18	LeadBoxer Amsterdam, Netherlands A lead generation platform that helps users identify, qualify and manage leads online. Free€95+/month	1%
19	Wisepops Paris, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, web push notifications, and AI-powered product recommendations. €49+/month	1%
20	Convert Pro Pune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor. $89/year	0.9%
21	Instantly.ai Sheridan, Wyoming, United States A sales engagement and lead intelligence platform that enables businesses to find prospects, automate outreach campaigns, and manage lead interactions with an integrated AI-powered CRM. $47+/month	0.8%
22	Icegram Engage Covina, California, United States A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA. FreeOpen source$129+/year	0.8%
23	Drift Atlanta, Gerogia, United States A conversational marketing platform that combines AI-powered chatbots, live chat, and interactive landing pages. $75+/user/month	0.8%
24	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.6%
25	ConvertFlow Coral Gables, Florida, United States A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website. $299+/month	0.5%

👉 See Also

🌎 Lead Generation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 104,014 websites from the Netherlands.
We currently track the presence of 44 lead generation tools across the web.
Of these, 39 were detected on websites from the Netherlands.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.