⚡ Lead Generation in the Netherlands

Lead generation tools help businesses attract and collect leads (contacts of potential customers who have shown interest in their products or services) using web forms, pop-ups, quizzes, and tracking technologies.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our statistics, lead generation tools are used on 1.9% of websites from the Netherlands.

Statistics based on 100K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top lead generation tools in the Netherlands in 2026, based on market share.

The most popular is Leadinfo with an impressive share of 44.9%, followed by Leadfeeder with 11.1% and OptinMonster with 7%.

Leadinfo 44.9%
Leadfeeder 11.1%
OptinMonster 7%
BlueConic 5.7%
Mailmunch 4.3%
Kit 3%
Thrive Leads 3%
ConvertBox 3%
Popupsmart 2.6%
LiveRamp 2.2%
Poptin 1.9%
Sleeknote 1.8%
Lead Forensics 1.5%
MailOptin 1.4%
Other 6.6%

🚀 Highlights

Here is a list of the top tools that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Leadinfo ^(-7)
2. Leadfeeder ^(-1)
4. BlueConic ^(-20)
7. Thrive Leads ^(-4)
8. ConvertBox ^(-7)
9. Popupsmart ^(-18)
12. Sleeknote ^(-6)
13. Lead Forensics ^(-6)
15. Albacross ^(-14)
17. LeadBoxer ^(-37)

✨ Best Lead Generation Tools

Below is a more detailed list of the top 25 of the 47 lead generation tools used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	44.9%
2	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	11.1%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	7%
4	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers. $$$	5.7%
5	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	4.3%
6	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	3%
7	Thrive Leads West Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics. $79+/year	3%
8	ConvertBox New York, United States An on-site engagement platform that offers personalised popups, multi-step funnels, countdown timers, surveys, quizzes, and more. $495	3%
9	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	2.6%
10	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	2.2%
11	Poptin Ashdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales. Free$25+/month	1.9%
12	Sleeknote Aarhus, Denmark A lead generation software with popups, forms, sidebars, slide-ins, and gamification. $69+/month	1.8%
13	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	1.5%
14	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	1.4%
15	Albacross Oslo, Norway A lead generation and account intelligence platform. €99+/month	1.4%
16	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	1.4%
17	LeadBoxer Amsterdam, Netherlands A lead generation platform that helps users identify, qualify and manage leads online. Free€95+/month	1.1%
18	Icegram Engage Covina, California, United States A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA. FreeOpen source$129+/year	1%
19	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	1%
20	Snitcher Hilversum, Netherlands A visitor identification solution that identifies the companies visiting a website, along with detailed source and visit behavior. €69+/month	1%
21	Wisepops Paris, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, notifications and smart product recommendations. €49+/month	0.9%
22	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.9%
23	RB2B Austin, Texas, United States A visitor identification solution that identifies US website visitors and their LinkedIn profiles. Free$149+/month	0.9%
24	Survicate Warsaw, Poland A customer feedback platform that covers all types of surveys, from NPS and CSAT to feedback buttons for collecting continuous feedback. Free$99+/month	0.8%
25	Convert Pro Pune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor. $89/year	0.8%

👉 See Also

🌎 Lead Generation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 100,120 websites from the Netherlands.
We currently track the presence of 58 lead generation tools across the web.
Of these, 47 were detected on websites from the Netherlands.
Statistics were last calculated on June 19, 2026.
For more details, see our methodology and disclaimer.