⚡ Lead Generation in Sweden

Lead generation tools help businesses attract and collect leads (contacts of potential customers who have shown interest in their products or services) using web forms, pop-ups, quizzes, and tracking technologies.

They often include features such as audience targeting, data enrichment, email capture, and integration with marketing and sales platforms.

According to our statistics, lead generation tools are used on 1.7% of websites from Sweden.

⭐ Most Popular in 2025

The following chart shows the top lead generation tools in Sweden in 2025, based on market share.

The most popular is Leadfeeder with a share of 24.7%, followed by Albacross with 15.2% and Sleeknote with 11.8%.

Leadfeeder 24.7%
Albacross 15.2%
Sleeknote 11.8%
OptinMonster 10.3%
Mailmunch 5.1%
Leadinfo 5.1%
LiveRamp 3.3%
LeadConnector 2.8%
Clearbit 2.3%
Lead Forensics 2.3%
MailOptin 2.3%
Kit 2.3%
Popupsmart 1.8%
6sense 1.8%
Other 8.9%

🚀 Highlights

Here is a list of the top tools that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Leadfeeder ^(-2)
2. Albacross ^(-24)
3. Sleeknote ^(-13)
6. Leadinfo ^(-3)
9. Clearbit ^(-5)
10. Lead Forensics ^(-3)
13. Popupsmart ^(-14)
14. 6sense ^(-6)
15. Demandbase ^(-4)
20. Dengage ^(-28)

✨ Best Lead Generation Tools

Below is a more detailed list of the top 25 of the 34 lead generation tools used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	LeadfeederKarlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.	24.7%
2	AlbacrossOslo, Norway A lead generation and account intelligence platform.	15.2%
3	SleeknoteAarhus, Denmark A lead generation software with popups, forms, sidebars, slide-ins, and gamification.	11.8%
4	OptinMonsterWest Palm Beach, Florida, United States A conversion optimization tool that allows website owners to create effective lead capture forms and popups.	10.3%
5	MailmunchSan Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers.	5.1%
6	LeadinfoCapelle aan den IJssel, Netherlands A lead generation software that allows you to recognize companies that visit your website.	5.1%
7	LiveRampSan Francisco, California, United States A data collaboration platform whose services include data onboarding and identity resolution.	3.3%
8	LeadConnectorDallas, Texas, United States A marketing automation platform with AI and Zapier integration.	2.8%
9	ClearbitCambridge, Massachusetts, United States A data activation platform that enables marketers to discover and engage ideal customers at scale.	2.3%
10	Lead ForensicsLondon, United Kingdom A B2B website visitor identification and lead generation software.	2.3%
11	MailOptinSheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers.	2.3%
12	KitBoise, Idaho, United States An email marketing platform for creators and small businesses.	2.3%
13	PopupsmartAnkara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences.	1.8%
14	6senseSan Francisco, California, United States A comprehensive account-based sales and marketing platform for B2B.	1.8%
15	DemandbaseSan Francisco, California, United States A B2B marketing solution that combines data enrichment with account-based marketing capabilities.	1.8%
16	Hello BarLa Jolla, California, United States A popup builder that enables you to create high-converting forms and popups for lead generation.	1.8%
17	Thrive LeadsWest Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics.	1.5%
18	PoptinAshdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales.	1.5%
19	Convert ProPune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor.	1.5%
20	DengageLondon, United Kingdom A comprehensive customer experience and data platform designed to personalize customer interactions and optimize marketing efforts.	1.3%
21	ConvertBoxNew York, United States An on-site engagement platform that offers personalised popups, multi-step funnels, countdown timers, surveys, quizzes, and more.	1.3%
22	WisepopsParis, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, notifications and smart product recommendations.	1.3%
23	BlueConicBoston, Massachusetts, United States An AI-powered customer data platform that unifies and segments all your data to personalize content, messages, and offers.	1.3%
24	KickFireSan Jose, California, United States A visitor identification solution that identifies companies from website visitors based on their IP addresses.	1%
25	ApolloCovina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects.	0.8%

Data updated September 13, 2025

When interpreting and using the results, please read our methodology and disclaimer.