Alexa

Amazon, Seattle, Washington, United States

Alexa was a web traffic analysis service from Amazon that was discontinued in 2022.

According to our data, Alexa ranks 23th among the legacy technologies we track.
It has 0.8% of the legacy market share and is detected on 0.1% of all websites.

πŸ“Š Rankings and Market Share

πŸ† Alexa Awards

⚑ Sites Using Alexa

We have data on 4,960 websites that use Alexa legacy technology. Here is a list of some of the top ranked ones.

The highest rated site using Alexa is psychologytoday.com.

#WebsiteRankCountryLanguage
1 psychologytoday.com #419 American English
2 flashscore.fr #480 Czech Republic French
3 bakusai.com #940 Japan Japanese
4 variety.com #1,013 United States American English
5 giphy.com #1,383 English
6 larazon.es #1,865 Spain Spanish
7 freelancer.com #2,004 Australia English
8 motorsport.com #2,160 English
9 klikbca.com #2,322 Indonesia Malay
10 alo.rs #2,452 Serbia Serbian
11 ruten.com.tw #2,535 Taiwan Chinese
12 poringa.net #2,640 United States Spanish
13 sydney.edu.au #2,741 Australia American English
14 alodokter.com #3,361 Indonesia Malay
15 resetera.com #3,369 English
16 goibibo.com #3,398 India English
17 kktix.com #3,519 Taiwan American English
18 alfavita.gr #3,671 Greece Greek
19 championat.asia #3,814 Hong Kong Uzbek
20 livescore.in #4,081 Czech Republic English

πŸ“ˆ Usage Statistics

Most of the sites that use Alexa:

Most of the sites using Alexa are from the United States, Turkey, and India.

  • United States 19.6%
  • Turkey 9.7%
  • India 5.8%
  • United Kingdom 4.9%
  • Indonesia 4.5%
  • Italy 4%
  • Spain 3.6%
  • Vietnam 3.4%
  • Germany 3.2%
  • Other 41.3%

Most Alexa users speak English, Turkish, or Spanish.

  • English 49.6%
  • Turkish 8.2%
  • Spanish 5.8%
  • Arabic 3.3%
  • Italian 3.1%
  • Vietnamese 3.1%
  • Chinese 2.8%
  • Persian 2.7%
  • Indonesian 2.4%
  • Other 19%

Alexa legacy technology is especially popular on .com top-level domains.

  • .com 56.4%
  • .net 4.5%
  • .org 3%
  • .com.tr 2.1%
  • .co.uk 1.8%
  • .it 1.6%
  • .gr 1.6%
  • .de 1.6%
  • .vn 1.5%
  • Other 25.9%

The primary market segments for websites utilizing Alexa include general news, blogs and wiki, and business.

  • General News 14%
  • Blogs/Wiki 10.1%
  • Business 9.4%
  • Online Shopping 7.1%
  • Marketing/Merchandising 6.8%
  • Internet Services 6.5%
  • Entertainment 6%
  • Education/Reference 5.3%
  • Travel 2.6%
  • Other 32.2%

πŸ•΅οΈ Similar Technologies

These are some of the best Alexa alternatives.

RankName
3
Google URL Shortener
Mountain View, California, United States

A deprecated link service from Google.

Legacy
6
AddThis
Austin, Texas, United States

A social bookmarking service that discontinued its services on May 31, 2023.

FreeLegacy
14
Messenger Customer Chat
Menlo Park, California, United States

The website chat widget from Meta that was retired in May 2024.

Legacy
15
Skype
Redmond, Washington, United States

A communications platform for voice and video calls and sending instant messages that was retired on May 5, 2025 in favor of Microsoft Teams.

FreeLegacy
19
Google Funding Choices
Mountain View, California, United States

A messaging tool for GDPR and CCPA compliance and ad blocking recovery.

Legacy

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πŸ’¬ Frequently Asked Questions

What is the company behind Alexa?

Alexa is owned by Amazon.com, Inc., headquartered in Seattle, Washington, United States.

Which country uses Alexa the most?

The majority of Alexa users are from the United States.

Who uses Alexa?

According to our data, Alexa is used on thousands of sites, including such established ones as psychologytoday.com, flashscore.fr, and bakusai.com.

Do academic institutions use Alexa?

Yes. The most notable of these is sydney.edu.au. In total, we know of 6 academic websites in the United States that use Alexa.

How does Alexa stack up against its competitors?

Alexa is a fairly popular legacy technology, ranking ahead of 91 other legacy technologies we track.

What are the alternatives to Alexa?

Alternatives and possible competitors to Alexa may include Google URL Shortener, AddThis, and Messenger Customer Chat.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.