Apple Pay
Apple, Cupertino, California, United StatesApple Pay is a mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices.
It supports tap-to-pay in stores using NFC, payments in apps and on the web, secure tokenization that hides actual card numbers from merchants, biometric authentication such as Face ID or Touch ID, and storage of credit, debit, and prepaid cards in Wallet.
According to our data, Apple Pay is the 9th most popular payment service on the web.
It has 4.8% of the payment market share and is detected on 0.3% of all websites.
- 🏠 Website
- 👨👩👦👦 Community
Reddit💸 Pricing
Apple Pay is available for free.
📊 Rankings and Market Share
- Payments
- Rank: 9
- Market share: 4.8%
🏆 Apple Pay Awards
- 🥇 Most popular in Saudi Arabia in the Payments category.
- 🥉 Third most popular in Belarus in the Payments category.
- ⭐ 4th most popular in Germany in the Payments category.
- ⭐ 5th most popular in the Czech Republic in the Payments category.
- ⭐ 5th most popular in Slovakia in the Payments category.
- ⭐ 5th most popular in Ukraine in the Payments category.
- ⭐ 6th most popular in Austria in the Payments category.
- ⭐ 6th most popular in Hungary in the Payments category.
- ⭐ 6th most popular in the United Arab Emirates in the Payments category.
- ⭐ 6th most popular in Lithuania in the Payments category.
⚡ Sites Using Apple Pay
We have data on 9,193 websites that use the Apple Pay payment service. Here is a list of some of the top ranked ones.
The highest rated site using Apple Pay is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 |  instagram.com |
#5 | United States | English |
| 3 |  dropbox.com |
#35 | United States | English |
| 4 | #171 | United States | English | |
| 5 |  jotform.com |
#173 | United States | English |
| 6 | #190 | American English | ||
| 7 |  meta.com |
#203 | United States | English |
| 8 | #259 | English | ||
| 9 | #366 | Brazil | Brazilian Portuguese | |
| 10 |  threads.com |
#386 | United States | English |
| 11 | #1,039 | Germany | English | |
| 12 |  messenger.com |
#1,121 | United States | English |
| 13 | #1,297 | American English | ||
| 14 | #1,397 | American English | ||
| 15 | #1,492 | United States | American English | |
| 16 | #1,544 | United States | English | |
| 17 | #1,621 | United Kingdom | American English | |
| 18 | #1,683 | United States | English | |
| 19 | #1,786 | United States | American English | |
| 20 | #1,804 | United States | English |
📈 Usage Statistics
Most of the sites that use Apple Pay:
- are located in Germany
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Apple Pay are from Germany, the United Kingdom, and the United States.
- Germany 22.3%
- United Kingdom 11.9%
- United States 11.1%
- Netherlands 6.2%
- France 4.6%
- Spain 3.7%
- Czech Republic 3.2%
- Italy 3.1%
- Australia 2.7%
- Other 31.2%
Most Apple Pay users speak English, German, or Dutch.
- English 46%
- German 20.8%
- Dutch 5.2%
- French 4.7%
- Spanish 3.2%
- Italian 3%
- Czech 2.4%
- Polish 1.7%
- Danish 1.7%
- Other 11.3%
The Apple Pay payment service is especially popular on .com, .de, and .co.uk top-level domains.
- .com 37.7%
- .de 14.6%
- .co.uk 5.8%
- .nl 3.8%
- .fr 2.7%
- .cz 2.3%
- .it 2.2%
- .com.au 2.1%
- .at 1.8%
- Other 27%
The primary market segments for websites utilizing Apple Pay include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 44.8%
- Fashion/Beauty 12.6%
- Marketing/Merchandising 10.9%
- Business 6.5%
- Finance/Banking 2.6%
- Internet Services 2.4%
- Travel 2.3%
- Software/Hardware 2%
- Sports 1.9%
- Other 14%
🕵️ Similar Technologies
These are some of the best Apple Pay alternatives.
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Visa💬 Frequently Asked Questions
What is the company behind Apple Pay?
Apple Pay is owned by Apple Inc., headquartered in Cupertino, California, United States.
Is Apple Pay free?
Yes, it is a free payment service.
Which country uses Apple Pay the most?
The majority of Apple Pay users are from Germany.
Who uses Apple Pay?
According to our data, Apple Pay is used on thousands of sites, including facebook.com, instagram.com, and dropbox.com.
Is Apple Pay used on government websites?
Yes, for example, it is used by caixa.gov.br.
How does Apple Pay stack up against the competition?
Apple Pay is a very popular payment service, second only to 8 other payment services we track.
What are the alternatives to Apple Pay?
Alternatives and possible competitors to Apple Pay may include 
Google Pay, 
Wero, and 
Venmo.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.