Apple Pay
Apple, Cupertino, California, United StatesApple Pay is a mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices.
It supports tap-to-pay in stores using NFC, payments in apps and on the web, secure tokenization that hides actual card numbers from merchants, biometric authentication such as Face ID or Touch ID, and storage of credit, debit, and prepaid cards in Wallet.
According to our data, Apple Pay is the 8th most popular online payment service on the web.
It has 5% of the online payment market share and is detected on 0.3% of all websites.
- 🏠 Website
- 👨👩👦👦 Community
Reddit💸 Pricing
Apple Pay is available for free.
📊 Rankings and Market Share
- Online Payments
- Rank: 8
- Market share: 5%
🏆 Apple Pay Awards
- 🥇 Most popular in Saudi Arabia in the Online Payments category.
- ⭐ 4th most popular in Germany in the Online Payments category.
- ⭐ 5th most popular in the Czech Republic in the Online Payments category.
- ⭐ 5th most popular in Austria in the Online Payments category.
- ⭐ 5th most popular in Slovakia in the Online Payments category.
- ⭐ 5th most popular in Ukraine in the Online Payments category.
- ⭐ 6th most popular in France in the Online Payments category.
- ⭐ 6th most popular in Switzerland in the Online Payments category.
- ⭐ 6th most popular in Hungary in the Online Payments category.
- ⭐ 6th most popular in the United Arab Emirates in the Online Payments category.
⚡ Sites Using Apple Pay
We have data on 10,963 websites that use the Apple Pay online payment service. Here is a list of some of the top ranked ones.
The highest rated site using Apple Pay is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 |  instagram.com |
#5 | United States | English |
| 3 |  dropbox.com |
#35 | United States | English |
| 4 |  snapchat.com |
#98 | United States | American English |
| 5 | #171 | United States | English | |
| 6 |  jotform.com |
#173 | United States | English |
| 7 | #190 | American English | ||
| 8 |  meta.com |
#203 | United States | English |
| 9 | #259 | English | ||
| 10 |  airbnb.com |
#340 | United States | English |
| 11 | #366 | Brazil | Brazilian Portuguese | |
| 12 |  threads.com |
#386 | United States | English |
| 13 | #1,039 | Germany | English | |
| 14 |  messenger.com |
#1,121 | United States | English |
| 15 | #1,188 | United States | English | |
| 16 | m.facebook.com |
United States | English | |
| 17 | #1,297 | American English | ||
| 18 | #1,397 | American English | ||
| 19 | #1,492 | United States | American English | |
| 20 | #1,544 | United States | English |
📈 Usage Statistics
Most of the sites that use Apple Pay:
- are located in Germany
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Apple Pay are from Germany, the United States, and the United Kingdom.
- Germany 22.3%
- United States 12.3%
- United Kingdom 11.6%
- Netherlands 5.7%
- France 4.7%
- Spain 3.5%
- Italy 3.1%
- Czech Republic 2.8%
- Australia 2.7%
- Other 31.3%
Most Apple Pay users speak English, German, or Dutch.
- English 47.8%
- German 20.1%
- Dutch 4.6%
- French 4.6%
- Spanish 3.1%
- Italian 3%
- Czech 2.1%
- Polish 1.6%
- Danish 1.5%
- Other 11.6%
The Apple Pay online payment service is especially popular on .com, .de, and .co.uk top-level domains.
- .com 39.6%
- .de 14.4%
- .co.uk 5.5%
- .nl 3.4%
- .fr 2.6%
- .it 2.1%
- .cz 2%
- .com.au 2%
- .at 1.6%
- Other 26.8%
The primary market segments for websites utilizing Apple Pay include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 41.7%
- Fashion/Beauty 12.2%
- Marketing/Merchandising 10.2%
- Business 7%
- Finance/Banking 3.9%
- Travel 2.5%
- Internet Services 2.4%
- Software/Hardware 2.2%
- Sports 1.9%
- Other 16%
🕵️ Similar Technologies
These are some of the best Apple Pay alternatives.
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Shop Pay💬 Frequently Asked Questions
What is the company behind Apple Pay?
Apple Pay is owned by Apple Inc., headquartered in Cupertino, California, United States.
Is Apple Pay free?
Yes, it is a free online payment service.
Which country uses Apple Pay the most?
The majority of Apple Pay users are from Germany.
Who uses Apple Pay?
According to our data, Apple Pay is used on thousands of sites, including facebook.com, instagram.com, and dropbox.com.
Is Apple Pay used on government websites?
Yes, for example, it is used by caixa.gov.br.
How does Apple Pay stack up against the competition?
Apple Pay is a very popular online payment service, second only to 7 other online payment services we track.
What are the alternatives to Apple Pay?
Alternatives and possible competitors to Apple Pay may include 
Google Pay, 
Wero, and 
Venmo.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.