Apple Pay

Apple, Cupertino, California, United States

Apple Pay is a mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices.

It supports tap-to-pay in stores using NFC, payments in apps and on the web, secure tokenization that hides actual card numbers from merchants, biometric authentication such as Face ID or Touch ID, and storage of credit, debit, and prepaid cards in Wallet.

According to our data, Apple Pay is the second most popular online payment service on the web.
It has 38.8% of the online payment market share and is detected on 2.7% of all websites.

It appears on 6.9% of all websites in Australia, 6.5% in the United States, and 6.4% in the United Kingdom.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

Apple Pay is available for free.

Free ✔️

📊 Rankings and Market Share

🏆 Apple Pay Awards

⚡ Sites Using Apple Pay

We have data on 108,924 websites that use the Apple Pay online payment service. Here is a list of some of the top ranked ones.

The highest rated site using Apple Pay is facebook.com.

#WebsiteRankCountryLanguage
1 facebook.com #2 United States English
2 instagram.com #5 United States English
3 apple.com #8 United States American English
4 shopify.com #29 Canada English
5 dropbox.com #55 United States English
6 nytimes.com #56 United States English
7 threads.com #71 United States English
8 jotform.com #102 United States English
9 meta.com #123 United States English
10 snapchat.com #141 United States American English
11 temu.com #202 United States English
12 shein.com #223 Singapore English
13 tradingview.com #260 United Kingdom English
14 caixa.gov.br #267 Brazil Brazilian Portuguese
15 gofundme.com #292 United States American English
16 target.com #302 American English
17 t-online.de #314 Germany German
18 apps.apple.com United States American English
19 itunes.apple.com United States American English
20 messenger.com #336 United States English

📈 Usage Statistics

Most of the sites that use Apple Pay:

Most of the sites using Apple Pay are from the United States, the United Kingdom, and Germany.

  • United States 42.1%
  • United Kingdom 11.6%
  • Germany 7.1%
  • Australia 5.8%
  • Canada 4.4%
  • France 2.8%
  • Italy 2.5%
  • Netherlands 2.5%
  • Spain 2.3%
  • Other 18.9%

Most Apple Pay users speak English or German.

  • English 75.4%
  • German 6.8%
  • French 2.8%
  • Spanish 2.1%
  • Italian 2%
  • Japanese 1.8%
  • Dutch 1.7%
  • Malay 0.8%
  • Chinese 0.7%
  • Other 5.9%

The Apple Pay online payment service is especially popular on .com and .co.uk top-level domains.

  • .com 62.2%
  • .co.uk 5.1%
  • .de 4.6%
  • .com.au 3.8%
  • .ca 1.5%
  • .it 1.3%
  • .nl 1.3%
  • .org 1.3%
  • .fr 1.2%
  • Other 17.7%

The primary market segments for websites utilizing Apple Pay include online shopping, fashion and beauty, and marketing and merchandising.

  • Online Shopping 43.6%
  • Fashion/Beauty 12.8%
  • Marketing/Merchandising 11.6%
  • Business 7.1%
  • Sports 2.5%
  • Entertainment 1.8%
  • Internet Services 1.7%
  • Health 1.6%
  • Blogs/Wiki 1.6%
  • Other 15.7%

🕵️ Similar Technologies

These are some of the best Apple Pay alternatives.

RankName
4
Stripe
San Francisco, California, United States

A payments processing platform that helps businesses accept online, mobile, and in-store payments with a single integration.

$$$
7
Google Pay
Mountain View, California, United States

A mobile payment and digital wallet service developed by Google that enables users to make contactless and online payments using supported Android phones, tablets, and wearable devices.

Free
32
Wero
Brussels, Belgium

A European GDPR-compliant mobile payment system operating in Germany, Belgium, Luxembourg, and the Netherlands, designed for instant account-based payments across borders.

Free
57
Venmo
San Jose, California, United States

A social payments platform owned by PayPal that lets users send, receive, and request money from friends, split bills, pay businesses online, and manage a balance in its mobile app.

Free$$$
87
Samsung Pay
Seoul, Korea

A mobile payment service integrated into Samsung Wallet that allows users to make purchases using their Samsung smartphones or smartwatches.

Free

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Apple Pay?

Apple Pay is owned by Apple Inc., headquartered in Cupertino, California, United States.

Is Apple Pay free?

Yes, it is a free online payment service.

Which country uses Apple Pay the most?

The majority of Apple Pay users are from the United States.

Who uses Apple Pay?

According to our data, Apple Pay is used on thousands of sites, including facebook.com, instagram.com, and shopify.com.

Is Apple Pay used on government websites?

Yes, for example, it is used by caixa.gov.br. Overall, we found Apple Pay on 5 government sites in the United States.

Do academic institutions use Apple Pay?

Yes. In total, we know of 6 academic websites in the United States that use Apple Pay.

How does Apple Pay compare to its competitors?

Apple Pay is one of the most popular online payment services, second only to PayPal.

What are the alternatives to Apple Pay?

Alternatives and possible competitors to Apple Pay may include Stripe, Google Pay, and Wero.

👉 See Also

🗃️ About This Data