Google Pay

Google, Mountain View, California, United States

Google Pay is a mobile payment and digital wallet service developed by Google that enables users to make contactless and online payments using supported Android phones, tablets, and wearable devices.

It supports NFC-based tap-to-pay, secure tokenization instead of sharing card numbers, storage of payment cards, transit passes, tickets, and loyalty cards, in-app and web payments, biometric authentication, and broad compatibility with banks and payment networks in many countries.

According to our data, Google Pay is the 6th most popular payment service on the web.
It has 6.1% of the payment market share and is detected on 0.3% of all websites.

πŸ’Έ Pricing

Google Pay is available for free.

Free βœ”οΈ

πŸ“Š Rankings and Market Share

πŸ† Google Pay Awards

⚑ Sites Using Google Pay

We have data on 11,335 websites that use the Google Pay payment service. Here is a list of some of the top ranked ones.

The highest rated site using Google Pay is who.int.

#WebsiteRankCountryLanguage
1 who.int #88 Switzerland English
2 freepik.com #266 Spain Spanish
3 airbnb.com #340 United States English
4 moneycontrol.com #434 India English
5 chrome.google.com United States English
6 tools.google.com United States English
7 philips-hue.com #1,297 American English
8 preply.com #1,676 United States English
9 wizzair.com #2,379 English
10 primor.eu #2,831 Spain Spanish
11 electrodepot.fr #2,850 France French
12 viator.com #2,941 English
13 alamy.com #3,224 United Kingdom English
14 slidesgo.com #3,250 Spain English
15 dunelm.com #3,364 United Kingdom English
16 cottonon.com #3,831 Australia English
17 urbanoutfitters.com #3,906 United States English
18 loaded.com #4,061 United Kingdom English
19 lidl.fr #4,072 France French
20 druni.es #4,178 Spain Spanish

πŸ“ˆ Usage Statistics

Most of the sites that use Google Pay:

Most of the sites using Google Pay are from the United Kingdom, the United States, and Germany.

  • United Kingdom 15.5%
  • United States 14.9%
  • Germany 11.3%
  • Netherlands 5.9%
  • Czech Republic 5.5%
  • France 3.9%
  • Italy 3.8%
  • Australia 3.3%
  • Poland 2.9%
  • Other 33%

Most Google Pay users speak English, German, or Dutch.

  • English 53.6%
  • German 10.8%
  • Dutch 4.6%
  • Spanish 4.5%
  • Czech 4.5%
  • French 4%
  • Italian 3%
  • Polish 2.3%
  • Danish 1.7%
  • Other 11%

The Google Pay payment service is especially popular on .com, .co.uk, and .de top-level domains.

  • .com 40.4%
  • .co.uk 8.6%
  • .de 7.1%
  • .cz 4.3%
  • .nl 3.6%
  • .com.au 2.4%
  • .it 2.3%
  • .fr 2.1%
  • .pl 1.8%
  • Other 27.4%

The primary market segments for websites utilizing Google Pay include online shopping, marketing and merchandising, and business.

  • Online Shopping 42.7%
  • Marketing/Merchandising 12.4%
  • Business 9.5%
  • Fashion/Beauty 8.7%
  • Travel 3.3%
  • Software/Hardware 2.5%
  • Internet Services 2.3%
  • Sports 2%
  • Real Estate 2%
  • Other 14.6%

πŸ•΅οΈ Similar Technologies

These are some of the best Google Pay alternatives.

RankName
9
Apple Pay
Cupertino, California, United States

A mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices.

Free
52
Wero
Brussels, Belgium

A European GDPR-compliant mobile payment system operating in Germany, Belgium, Luxembourg, and the Netherlands, designed for instant account-based payments across borders.

Free
55
Venmo
San Jose, California, United States

A social payments platform owned by PayPal that lets users send, receive, and request money from friends, split bills, pay businesses online, and manage a balance in its mobile app.

Free$$$
83
Samsung Pay
Seoul, Korea

A mobile payment service integrated into Samsung Wallet that allows users to make purchases using their Samsung smartphones or smartwatches.

Free
91
Cash App
Oakland, California, United States

A peer-to-peer payment service and mobile digital wallet that lets users send, receive, and store money, set up direct deposits, invest in stocks and Bitcoin, and use a linked debit card for everyday spending.

Free$$$

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πŸ’¬ Frequently Asked Questions

What is the company behind Google Pay?

Google Pay is owned by Google LLC, headquartered in Mountain View, California, United States.

Can I use Google Pay for free?

Yes, it is a free payment service.

Which country uses Google Pay the most?

The majority of Google Pay users are from the United Kingdom.

Who uses Google Pay?

According to our data, Google Pay is used on thousands of sites, including such established ones as who.int, freepik.com, and airbnb.com.

Is Google Pay used on government websites?

In total, we found Google Pay on 2 government sites in the United States.

Do academic institutions use Google Pay?

Yes. Overall, we know of 4 academic websites in the United States that use Google Pay.

How does Google Pay stack up against the competition?

Google Pay is a very popular payment service, second only to 5 other payment services we track.

What are the alternatives to Google Pay?

Alternatives and possible competitors to Google Pay may include Apple Pay, Wero, and Venmo.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.