⚡ Search Engine Optimization Tools
Search engine optimization (SEO) tools help website owners identify and fix technical issues, optimize metadata and structured data, monitor site performance and content health, and better understand how their pages are crawled, indexed, and ranked by search engines.
According to our research, search engine optimization tools are used on 22.2% of all websites.
⭐ Most Popular in 2025
The following chart shows the leading SEO tools on the web in 2025, based on market share.
The most popular is 70.1% share.
You can also drill down by country:
🚀 Country Highlights
Here is a list of tools that are especially popular in certain countries.Differences between global and country rankings are shown in parentheses.
✨ Best SEO Tools
Below is a more detailed list of the top 25 of the 33 SEO tools we track, ranked by their market share.
Rank Name Market share
1
Yoast SEO
Wijchen, Netherlands A popular search engine optimization WordPress plugin that optimizes meta tags, adds canonical URLs, generates XML sitemaps, provides detailed SEO analysis and many other SEO improvements.
Free $99/year
70.1%
2
Rank Math
New Delhi, India A search engine optimization plugin for WordPress that makes it easy to optimize content with built-in suggestions based on widely accepted best practices.
Free $7.99+/month
12.7%
3
All in One SEO
West Palm Beach, Florida, United States A WordPress SEO plugin that includes an SEO audit checklist, AI title and description generator, rich snippets schema, sitemap generator, and robots.txt editor.
Free $49.60+/year
12.2%
4
Ahrefs
Singapore A subscription-based all-in-one SEO toolset that includes Site Audit, Website Authority Checker, Keywords Explorer, Rank Tracker, Backlink Checker and more.
$129+/month
1.4%
5
SEO Framework
Alphen aan den Rijn, Netherlands A feature-complete, fully automated SEO plugin for WordPress.
Free $84+/year
1.3%
6
Web Vitals
Mountain View, California, United States A tiny JavaScript library for measuring the Web Vitals metrics on real users.
Free Open source
1.1%
7
SmartCrawl
Melbourne, Australia The smart WordPress SEO plugin that analyzes and optimizes.
Free $36+/year
0.7%
8
Schema & Structured Data
Hyderabad, India Adds Google Rich Snippets markup according to Schema.org guidelines to structure your site for SEO.
Free Open source $99+/year
0.6%
9
Schema Pro
Pune, Maharashtra, India A WordPress plugin that allows website owners & marketers to create schema markup without writing a single line of code.
$69+/year
0.5%
10
Siteimprove
Copenhagen, Denmark A cloud SaaS platform for optimizing accessibility, digital governance, user experience analytics and search marketing.
$$$
0.4%
11
SEOmatic
Webster, New York, United States An SEO plugin for Craft CMS to manage meta tags, JSON-LD microdata, Twitter Cards tags, Facebook OpenGraph tags, sitemaps and robots.txt directives.
$99/year
0.4%
12
Schema.press
Houston, Texas, United States A WordPress plugin that automatically generates Schema.org structured data markup in JSON-LD format.
Free $79.20+/year
0.4%
13
Squirrly SEO
London, United Kingdom An all-in-one SEO plugin for WordPress featuring an AI SEO Assistant for expert guidance, keyword research and analysis, and post and page optimization.
Free $9.99+/month
0.2%
14
Monsido
Boston, Massachusetts, United States A comprehensive website governance platform with a focus on accessibility.
$$$
0.2%
15
Avada SEO Suite
Hanoi, Vietnam A Shopify application that includes an SEO audit, speed optimizer with image compression, schema markup, and sitemaps.
Free $34.95+/month
0.2%
16
BrightEdge
San Mateo, California, United States An enterprise SEO platform that uncovers the intent behind search queries, identifies competitors for each content topic, guides content creation and optimization, and monitors content performance.
$80,000+/year
0.2%
17
Yext
New York, United States A cloud-based digital experience platform that includes listings management, generative AI and SEO tools, a natural language search engine and analytics.
$499+/year
0.2%
18
Seobility
Nuremberg, Germany An all-in-one SEO software designed to improve search engine rankings of websites.
Free €49.90+/month
0.1%
19
Mieruca
Tokyo, Japan A Japanese SEO platform that provides keyword analysis, competitor analysis, content creation, generative engine optimization, and numerous AI-powered optimization tools.
0.1%
20
Prerender
Seattle, Washington, United States A middleware that pre-renders JavaScript-powered websites into static HTML files, ensuring that search engine crawlers can access and index the content effectively.
Free $90+/month
0.1%
21
Birmingham, United Kingdom A commercial SEO tool for checking backlinks, comparing metrics, and tracking the dynamics of a website's backlink profile over time.
$49.99+/month
0.05%
22
Clearfy
Tbilisi, Georgia A WordPress optimization plugin able to minify HTML, CSS & JS, improve SEO and increase website security.
Free Open source $39+
0.05%
23
All In One Schema Rich Snippets
Pune, Maharashtra, India A WordPress plugin to implement rich snippets in search results to increase CTR and improve rankings.
Free Open source
0.04%
24
Silktide
San Francisco, California, United States A web governance platform that helps large organizations improve accessibility, content quality, and user experience.
$$$
0.04%
25
WordLift
Rome, Italy An AI-powered SEO platform that enhances brand visibility across search engines, including AI assistants and next-generation platforms.
€200+/month
0.03%
👉 See Also
🔗 Links
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Data is based on the analysis of 2,764,714 websites.
Statistics were last calculated on
December 28, 2025 .
For details, see our
methodology and
disclaimer .
Yoast SEO 70.1%
Rank Math 12.7%
All in One SEO 12.2%
Ahrefs 1.4%SEO Framework 1.3%
Web Vitals 1.1%
SmartCrawl 0.7%Schema & Structured Data 0.6%
Schema Pro 0.5%
Siteimprove 0.4%
SEOmatic 0.4%
Schema.press 0.4%
Squirrly SEO 0.2%
Monsido 0.2%
Avada SEO Suite 0.2%Seobility is #5 in Germany (-13)
All In One Schema Rich Snippets
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