⚡ Search Engine Optimization Tools in New Zealand

Search engine optimization (SEO) tools help website owners improve their visibility in search engines by identifying technical issues, optimizing metadata and content, and analyzing factors that influence ranking, such as keywords and backlinks.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our research, search engine optimization tools are detected on 23% of websites from New Zealand.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top SEO tools on websites in New Zealand in 2026, based on market share.

The most popular is Yoast SEO, which dominates the market with an overwhelming 72.5% share.
It is followed by Rank Math with 10.7% and All in One SEO with 9.5%.

Yoast SEO 72.5%
Rank Math 10.7%
All in One SEO 9.5%
SEOmatic 1.7%
SEO Framework 1.3%
Ahrefs 1.2%
Acquia Web Governance 1.1%
SmartCrawl 1.1%
Web Vitals 0.7%
Avada SEO Suite 0.5%
Schema & Structured Data 0.4%
Schema.press 0.3%
Siteimprove 0.2%
Prerender 0.2%
Schema Pro 0.2%

🚀 Highlights

Here is a list of the top tools that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

4. SEOmatic ^(-7)
7. Acquia Web Governance ^(-7)
10. Avada SEO Suite ^(-3)
14. Prerender ^(-6)
17. All In One Schema Rich Snippets ^(-9)
18. WordLift ^(-9)
19. Silktide ^(-6)
20. Schema App ^(-9)
25. SiteBooster ^(-9)

✨ Best SEO Tools

Below is a more detailed list of the top 25 of the 25 SEO tools used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Yoast SEO Wijchen, Netherlands A WordPress search engine optimization plugin that helps optimize website content, metadata, and technical SEO settings to improve visibility in search engines. Free$99/year	72.5%
2	Rank Math New Delhi, India A search engine optimization plugin for WordPress that makes it easy to optimize content with built-in suggestions based on widely accepted best practices. Free$7.99+/month	10.7%
3	All in One SEO West Palm Beach, Florida, United States A WordPress SEO plugin that helps optimize websites for search engines by managing metadata, sitemaps, and structured data. Free$49.60+/year	9.5%
4	SEOmatic Webster, New York, United States An SEO plugin for Craft CMS to manage meta tags, JSON-LD microdata, Twitter Cards tags, Facebook OpenGraph tags, sitemaps and robots.txt directives. $99/year	1.7%
5	SEO Framework Alphen aan den Rijn, Netherlands A WordPress SEO plugin that automates on-page optimization by generating metadata, sitemaps, and structured data according to search engine guidelines. Free$84+/year	1.3%
6	Ahrefs Singapore A subscription-based all-in-one SEO toolset that includes Site Audit, Website Authority Checker, Keywords Explorer, Rank Tracker, Backlink Checker and more. $129+/month	1.2%
7	Acquia Web Governance Boston, Massachusetts, United States A website governance and accessibility platform that scans, audits, and optimizes digital content to ensure compliance, quality, and user experience. $$$	1.1%
8	SmartCrawl Melbourne, Australia A WordPress SEO plugin that analyzes content and automates on-page optimization to improve search visibility and indexing. Free$36+/year	1.1%
9	Web Vitals Mountain View, California, United States A lightweight JavaScript library for measuring Core Web Vitals and related performance metrics on real users in the browser. FreeOpen source	0.7%
10	Avada SEO Suite Hanoi, Vietnam A Shopify application that includes an SEO audit, speed optimizer with image compression, schema markup, and sitemaps. Free$34.95+/month	0.5%
11	Schema & Structured Data Hyderabad, India Adds Google Rich Snippets markup according to Schema.org guidelines to structure your site for SEO. FreeOpen source$99+/year	0.4%
12	Schema.press Houston, Texas, United States A WordPress plugin that automatically generates Schema.org structured data markup in JSON-LD format. Free$79.20+/year	0.3%
13	Siteimprove Copenhagen, Denmark A cloud-based SaaS platform that combines accessibility, digital governance, analytics, and search optimization to help organizations manage and improve website quality and compliance. $$$	0.2%
14	Prerender Seattle, Washington, United States A middleware that pre-renders JavaScript-powered websites into static HTML files, ensuring that search engine crawlers can access and index the content effectively. Free$90+/month	0.2%
15	Schema Pro Pune, Maharashtra, India A WordPress plugin that allows website owners & marketers to create schema markup without writing a single line of code. $69+/year	0.2%
16	Squirrly SEO London, United Kingdom An all-in-one SEO plugin for WordPress featuring an AI SEO Assistant for expert guidance, keyword research and analysis, and post and page optimization. Free$9.99+/month	0.1%
17	All In One Schema Rich Snippets Pune, Maharashtra, India A WordPress plugin to implement rich snippets in search results to increase CTR and improve rankings. FreeOpen source	0.06%
18	WordLift Rome, Italy An AI-powered SEO platform that enhances brand visibility across search engines, including AI assistants and next-generation platforms. €200+/month	0.06%
19	Silktide San Francisco, California, United States A web governance platform that helps large organizations improve accessibility, content quality, and user experience. $$$	0.06%
20	Schema App Guelph, Ontario, Canada Structured Data WordPress plugin automatically generates automatically creates and deploys Schema.org markup for pages, posts, authors, and other content on your WordPress site. Free$$$	0.06%
⏳	SEOPress Morcenx-la-nouvelle, France A WordPress SEO plugin that helps optimize website visibility in search engines by managing metadata, indexing rules, and technical SEO settings. FreeOpen source$49+/year	0.06%
22	BrightEdge San Mateo, California, United States An enterprise SEO platform that uncovers the intent behind search queries, identifies competitors for each content topic, guides content creation and optimization, and monitors content performance. $80,000+/year	0.06%
23	Yext New York, United States A cloud-based digital experience platform that includes listings management, generative AI and SEO tools, a natural language search engine and analytics. $499+/year	0.06%
24	Seobility Nuremberg, Germany An all-in-one SEO software designed to improve search engine rankings of websites. Free€49.90+/month	0.03%
25	SiteBooster Houston, Texas, United States A service that helps improve your online presence by listing your company on dedicated business directories. Free$14.99/month	0.03%

👉 See Also

🌎 SEO in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,239 websites from New Zealand.
We currently track the presence of 36 SEO tools across the web.
Of these, 25 were detected on websites from New Zealand.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.