⚡ Social Media in Ethiopia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Ethiopia is an East African country with a population of over 127 million people.

According to our data, social media platforms are used on 72.3% of websites from Ethiopia.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Ethiopia in 2026, based on market share.

The most popular is Facebook with an impressive share of 85.2%, followed by X with 72.2% and Telegram with 43.8%.

Facebook 85.2%
X 72.2%
Telegram 43.8%
LinkedIn 43.2%
Instagram 35.2%
TikTok 13%
Pinterest 4.3%
WhatsApp 4.3%
Flickr 2.5%
Threads 1.2%
Linktree 1.2%
Last.fm 0.6%
Xing 0.6%
Behance 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Ethiopia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. X ^(-1)
3. Telegram ^(-5)
9. Flickr ^(-2)
10. Threads ^(-11)
11. Linktree ^(-15)
12. Last.fm ^(-46)
13. Xing ^(-10)
14. Behance ^(-10)

✨ Best Social Media Platforms

Below is a more detailed list of 14 social media platforms used on sites from Ethiopia, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	85.2%
2	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	72.2%
3	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	43.8%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	43.2%
5	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	35.2%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	13%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	4.3%
8	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	4.3%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	2.5%
10	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	1.2%
11	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	1.2%
12	Last.fm London, United Kingdom A music streaming and discovery platform with Internet radio and a community for music discussion. Free$4.99/month	0.6%
13	Xing Hamburg, Germany A German career-oriented social networking platform focused on professional connections across industries mostly in the German-speaking market. Free€9.95+/month	0.6%
14	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.6%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 224 websites from Ethiopia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.