⚡ Social Media in Montenegro

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Montenegro is a Southeastern European country with a population of around 620 thousand people.

According to our data, social media platforms are used on 69.3% of websites from Montenegro.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Montenegro in 2026, based on market share.

The most popular is Facebook with an impressive share of 88.7%, followed by Instagram with 74.9% and X with 36.4%.

Facebook 88.7%
Instagram 74.9%
X 36.4%
LinkedIn 24.5%
WhatsApp 9.1%
Viber 8.8%
TikTok 6%
Telegram 3.4%
Pinterest 3.1%
SoundCloud 1.6%
VK 1.3%
Discord 0.9%
Flickr 0.9%
Threads 0.3%
Reddit 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Montenegro than worldwide.
Differences between global and country rankings are shown in parentheses.

6. Viber ^(-14)
10. SoundCloud ^(-2)
12. Discord ^(-1)
14. Threads ^(-7)
15. Reddit ^(-3)
16. Medium ^(-11)
17. Linktree ^(-9)
18. Behance ^(-6)

✨ Best Social Media Platforms

Below is a more detailed list of 18 social media platforms used on sites from Montenegro, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	88.7%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	74.9%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	36.4%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	24.5%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	9.1%
6	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	8.8%
7	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	6%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	3.4%
9	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	3.1%
10	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1.6%
11	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	1.3%
12	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.9%
13	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.9%
14	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.3%
15	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.3%
16	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.3%
17	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.3%
18	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.3%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 460 websites from Montenegro.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.