⚡ Social Media in Malawi

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Malawi is an East African country with a population of over 21 million people.

According to our data, social media platforms are used on 61.7% of websites from Malawi.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Malawi in 2026, based on market share.

The most popular is X with a substantial share of 86.4%, followed by Facebook with 54.5% and Instagram with 43.9%.

X 86.4%
Facebook 54.5%
Instagram 43.9%
LinkedIn 33.3%
WhatsApp 9.1%
TikTok 4.5%
Pinterest 3%
Medium 1.5%
Telegram 1.5%
Steemit 1.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Malawi than worldwide.
Differences between global and country rankings are shown in parentheses.

1. X ^(-2)
8. Medium ^(-19)
10. Steemit ^(-66)

✨ Best Social Media Platforms

Below is a more detailed list of 10 social media platforms used on sites from Malawi, ranked by their market share.

Rank	Name	Market share
1	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	86.4%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	54.5%
3	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	43.9%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	33.3%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	9.1%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	4.5%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	3%
8	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	1.5%
9	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.5%
10	Steemit New York, United States A blockchain-based blogging and social media website.	1.5%

Data is based on the analysis of 107 websites from Malawi.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.