⚡ Social Media in Rwanda

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Rwanda is an East African country with a population of over 14 million people.

According to our data, social media platforms are used on 75.4% of websites from Rwanda.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Rwanda in 2026, based on market share.

The most popular is X with an impressive share of 90.6%, followed by Facebook with 68.8% and Instagram with 57.9%.

X 90.6%
Facebook 68.8%
Instagram 57.9%
LinkedIn 35.6%
Flickr 32.2%
WhatsApp 10.4%
TikTok 4.5%
SoundCloud 2%
Pinterest 1.5%
Telegram 1%
Threads 0.5%
Discord 0.5%
Linktree 0.5%
ResearchGate 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Rwanda than worldwide.
Differences between global and country rankings are shown in parentheses.

1. X ^(-2)
5. Flickr ^(-6)
8. SoundCloud ^(-4)
11. Threads ^(-10)
12. Discord ^(-1)
13. Linktree ^(-13)
14. ResearchGate ^(-25)

✨ Best Social Media Platforms

Below is a more detailed list of 14 social media platforms used on sites from Rwanda, ranked by their market share.

Rank	Name	Market share
1	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	90.6%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	68.8%
3	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	57.9%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	35.6%
5	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	32.2%
6	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	10.4%
7	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	4.5%
8	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	2%
9	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	1.5%
10	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1%
11	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.5%
12	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.5%
13	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.5%
14	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.5%

Data is based on the analysis of 268 websites from Rwanda.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.