⚡ Standard Pages in the United Kingdom

Standard pages are essential web pages that are commonly included on websites to provide specific information, legal disclosures, and support services.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, standard pages are used on 74.4% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top standard pages in the United Kingdom in 2026, based on market share.

The most popular is 📩 Contact with an impressive share of 81.2%, followed by 📄 Privacy Policy with 57.2% and 📄 Terms with 40.3%.

📩 Contact 81.2%
📄 Privacy Policy 57.2%
📄 Terms 40.3%
📝 Blog 21.9%
🔑 Log In 20.4%
🍪 Cookies 20%
👔 Careers 18.7%
❓ FAQ 17.8%
Site Map 13.3%
📅 Events 12.3%
🛒 Shop 8.5%
📢 Testimonials 5.8%
🔮 Support 4.5%
☕ Donate 4.4%
📰 Press 3.8%

🚀 Highlights

Here is a list of the top pages that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. 📄 Terms ^(-1)
6. 🍪 Cookies ^(-5)
11. 🛒 Shop ^(-1)
12. 📢 Testimonials ^(-3)
14. ☕ Donate ^(-2)
16. 💲 Pricing ^(-2)
18. 📄 Legal ^(-3)
21. 🤝 Affiliate Program ^(-1)
22. GDPR ^(-4)

✨ Best Standard Pages

Below is a more detailed list of the top 25 of the 30 standard pages used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	📩 Contact A contact page on a website.	81.2%
2	📄 Privacy Policy A privacy policy page on a website.	57.2%
3	📄 Terms A Terms of Service page on a website.	40.3%
4	📝 Blog A blog section on a website.	21.9%
5	🔑 Log In A link to the login page.	20.4%
6	🍪 Cookies A cookie notice page on a website.	20%
7	👔 Careers A careers/jobs/vacancies page on a website.	18.7%
8	❓ FAQ A Frequently Asked Questions page on a website.	17.8%
9	Site Map A site map page on a website.	13.3%
10	📅 Events An events page on a website.	12.3%
11	🛒 Shop A shop section on a website.	8.5%
12	📢 Testimonials A testimonials page on a website.	5.8%
13	🔮 Support A support page on a website.	4.5%
14	☕ Donate A donate page on a website.	4.4%
15	📰 Press A press or press releases page on a website.	3.8%
16	💲 Pricing A pricing page on a website.	3.4%
17	📖 Help A help page on a website.	3.4%
18	📄 Legal A legal page on a website.	2.9%
19	👨‍👩‍👧‍👦 Community A community section on a website.	2.3%
20	👨‍👩‍👧‍👦 Forum A forum section on a website.	1.9%
21	🤝 Affiliate Program An affiliate program page on a website.	1.2%
22	GDPR A GDPR page on a website.	0.9%
23	💰 Investors An investors page on a website.	0.7%
24	📄 Imprint An imprint page on a website.	0.7%
25	👨‍💻 API An API page on a website.	0.5%

👉 See Also

🌎 Standard Pages in other countries

Data is based on the analysis of 157,356 websites from the United Kingdom.
Statistics were last calculated on March 20, 2026.
For details, see our methodology and disclaimer.