IAB TCF

Brussels, Belgium

The Transparency & Consent Framework (TCF) is an open-source industry standard developed by IAB Europe that helps companies comply with GDPR and ePrivacy requirements when processing personal data in digital advertising ecosystems.

It defines technical specifications and policies for collecting and communicating user consent choices, standardizes how these preferences are shared between publishers, advertisers, and CMPs, maintains a centralized list of approved vendors, and ensures transparency by giving users clear control over how their data is used.

According to our data, IAB TCF is present on 1% of all websites.

🏠 Website
- iabeurope.eu #636,075
🔗 Links
- ⚡Consent management

📊 Rankings and Market Share

Standards
- Rank: 18
- Market share: 1.2%

🏆 IAB TCF Awards

⭐ 5th most popular in the British Virgin Islands in the Standards category.
🔥 13rd most popular in Nigeria in the Standards category.
🔥 13rd most popular in Bangladesh in the Standards category.
🔥 13rd most popular in Albania in the Standards category.
🔥 14th most popular in France in the Standards category.
🔥 14th most popular in Spain in the Standards category.
🔥 14th most popular in Italy in the Standards category.
🔥 14th most popular in Greece in the Standards category.
🔥 14th most popular in Macedonia in the Standards category.
🔥 15th most popular in Brazil in the Standards category.

⚡ Sites Using IAB TCF

We have data on 34,600 websites that use IAB TCF. Here is a list of some of the top ranked ones.

The highest rated site using IAB TCF is yahoo.com.

#	Website	Rank	Country	Language
1	yahoo.com	#16	United States	American English
2	cnn.com	#67	United States	English
3	tumblr.com	#78	United States	American English
4	washingtonpost.com	#104		English
5	softonic.com	#112	Spain	European Spanish
6	businessinsider.com	#114		American English
7	mail.ru	#123	Russia	Russian
8	onet.pl	#157	Poland	Polish
9	theatlantic.com	#169	United States	English
10	travian.com	#174	Germany	American English
11	notion.com	#186	United States	American English
12	w3schools.com	#188		American English
13	spiegel.de	#232	Germany	German
14	lemonde.fr	#244	France	English
15	newsweek.com	#251	United States	English
16	bild.de	#272	Germany	German
17	lefigaro.fr	#286	France	French
18	wikihow.com	#310	United States	English
19	accuweather.com	#318	United States	American English
20	heise.de	#325	Germany	German

📈 Usage Statistics

Most of the sites that use IAB TCF:

are located in the United States
have content in English
use the .com domain extension
fall into the Blogs/Wiki category.

🌎 Countries📢 Languages⭐ TLDs🗃️ Domain Categories

Most of the sites using IAB TCF are from the United States, Germany, and France.

Most IAB TCF users speak English, Spanish, or German.

IAB TCF is especially popular on .com and .de top-level domains.

The primary market segments for websites utilizing IAB TCF include blogs and wiki, general news, and business.

🕵️ Similar Technologies

These are some of the best IAB TCF alternatives.

Rank	Name
1	CSS Cambridge, Massachusetts, United States A stylesheet language used to control the presentation of HTML and XML documents, defining layout, colors, typography, and responsive behavior across different devices.
2	HTML Cambridge, Massachusetts, United States A markup language used to create web pages and is the de facto standard for documents displayed in web browsers.
4	JSON A lightweight, language-independent data exchange format derived from JavaScript and used to structure and transmit data between systems.
5	RSD An XML format that helps client software find the services needed to read, edit, or "work with" weblogging software.
10	XFN An HTML microformat that provides a simple way to represent human relationships using links.