⚡ Stores in Vietnam

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

Vietnam is a Southeast Asian country with a population of over 99 million people.

According to our data, stores are detected on 1.9% of websites from Vietnam.

Statistics based on 27K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top stores in Vietnam in 2026, based on market share.

The most popular is Shopee, which dominates the market with a substantial 89.6% share.
It is followed by Lazada with 42.2% and Amazon with 1.1%.

Shopee 89.6%
Lazada 42.2%
Amazon 1.1%
Houzz 1.1%
eBay 0.9%
Etsy 0.6%
Alibaba 0.4%
Naver Smart Store 0.2%

🚀 Highlights

Here is a list of the top stores that are more popular in Vietnam than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopee ^(-4)
2. Lazada ^(-8)
5. eBay ^(-1)
7. Alibaba ^(-6)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 8 stores used on sites from Vietnam, ranked by their market share.

Rank	Name	Market share
1	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	89.6%
2	Lazada Singapore Online shops on the Lazada e-commerce platform. $$$	42.2%
3	Amazon Seattle, Washington, United States A storefront builder that allows sellers to create branded, multi-page storefronts within the Amazon marketplace. $$$	1.1%
4	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	1.1%
5	eBay San Jose, California, United States A storefront service that enables sellers to create branded storefronts within the eBay marketplace. $21.95+/month	0.9%
6	Etsy New York, United States Individual online storefronts within the Etsy marketplace where sellers offer handmade goods, vintage items, and craft supplies. $0.20+/item	0.6%
7	Alibaba Hangzhou, China Online stores on the Alibaba marketplace.	0.4%
8	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.2%

👉 See Also

🌎 Stores in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 27,954 websites from Vietnam.
We currently track the presence of 33 stores across the web.
Of these, 8 were detected on websites from Vietnam.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.