⚡ Tag Managers

Tag Manager is software that allows to embed and manage tags (analytics, conversion tracking and marketing codes) from a single interface.

According to our data, tag managers are used on 38.4% of all websites.
98.6% of these sites use only one tag manager, 1.3% use two.

⭐ Most Popular in 2025

The following chart shows the leading tag managers in 2025, based on market share.

The most popular is Google Tag Manager, which dominates the market with an overwhelming 99.3% share.
It is followed by Adobe Launch with 1.2% and Tealium with 0.5%.

🚀 Highlights

Here is a list of managers that are particularly popular in certain countries.
Differences between global and country rankings are shown in parentheses.

✨ Best Tag Managers

Below is a more detailed list of all tag managers we detect, ranked by their market share.

RankNameMarket share
1 Google Tag ManagerMountain View, California, United States

A tag management system that allows you to set up and manage tags on your site without changing your website's code.
2 Adobe LaunchSan Jose, California, United States

A tag manager that helps you manage the marketing and analytics tags in your website or app.
3 TealiumSan Diego, California, United States

An enterprise tag manager and customer data platform with over 1,300 integrations.
4 Cloudflare ZarazSan Francisco, California, United States

A third-party tool manager that loads applications in the cloud instead of the browser, improving speed, security, and privacy.
5 Yahoo Tag ManagerTokyo, Japan

A tag manager for the Japanese market.
6 EnsightenTel Aviv, Israel

An enterprise tag management system focused on advanced security and compliance.
7 Commanders ActParis, France

A cookieless platform that allows you to collect, normalize/fix, enrich, check and send in real time your first-party customer data.
8 JentisVienna, Austria

A server-side tracking platform that integrates with a variety of popular advertising, analytics, and marketing tools.

Data updated

👉 See Also

When interpreting and using the results, please read our methodology and disclaimer.