⚡ Tag Managers

Tag Manager is software that allows to embed and manage tags (analytics, conversion tracking and marketing codes) from a single interface.

According to our data, tag managers are used on 39.2% of all websites.
98.5% of these sites use only one tag manager, 1.4% use two.

⭐ Most Popular in 2025

The following chart shows the leading tag managers in 2025, based on market share.

The most popular is Google Tag Manager, which dominates the market with an overwhelming 99.3% share.
It is followed by Adobe Launch with 1.3% and Tealium with 0.4%.

Google Tag Manager 99.3%
Adobe Launch 1.3%
Tealium 0.4%
Cloudflare Zaraz 0.2%
Yahoo Tag Manager 0.1%
Ensighten 0.08%
Commanders Act 0.04%
Jentis 0.02%

You can also drill down by country:

🚀 Country Highlights

Here is a list of managers that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Yahoo Tag Manager is #2 in Japan ^(-3)
Cloudflare Zaraz is #3 in the United Kingdom ^(-1)
Commanders Act is #3 in France ^(-4)
Jentis is #3 in Austria ^(-5)
Ensighten is #5 in the United States ^(-1)

✨ Best Tag Managers

Below is a more detailed list of all tag managers we detect, ranked by their market share.

Rank	Name	Market share
1	Google Tag Manager Mountain View, California, United States A tag management system that allows you to set up and manage tags on your site without changing your website's code. Free$$$	99.3%
2	Adobe Launch San Jose, California, United States A tag manager that helps you manage the marketing and analytics tags in your website or app. $$$	1.3%
3	Tealium San Diego, California, United States An enterprise tag manager and customer data platform with over 1,300 integrations. $150,000+/year	0.4%
4	Cloudflare Zaraz San Francisco, California, United States A third-party tool manager that loads applications in the cloud instead of the browser, improving speed, security, and privacy. Free$$$	0.2%
5	Yahoo Tag Manager Tokyo, Japan A tag manager for the Japanese market.	0.1%
6	Ensighten Tel Aviv, Israel An enterprise tag management system focused on advanced security and compliance. $$$	0.08%
7	Commanders Act Paris, France A cookieless platform that allows you to collect, normalize/fix, enrich, check and send in real time your first-party customer data. $$$	0.04%
8	Jentis Vienna, Austria A server-side tracking platform that integrates with a variety of popular advertising, analytics, and marketing tools. €490+/month	0.02%

👉 See Also

🔗 Links
- Tag management system

Data is based on the analysis of 2,611,154 websites.
Statistics were last calculated on December 12, 2025.
For details, see our methodology and disclaimer.