Bitly
Bitly is a URL shortening and link management platform that converts long URLs into short redirects while providing tools to organize, track, and optimize shared links across digital channels.
It offers branded short links with custom domains, detailed click analytics by location and referrer, dynamic QR code generation, link-in-bio landing pages, bulk link creation through an API, targeting by country or device, password protection, expiration dates, and integrations with multiple platforms such as 
WordPress, 
Shopify, 
ChatGPT, and 
Salesforce.
According to our data, Bitly is the most popular URL shortener on the web.
It has 37.4% of the URL shortener market share and is detected on 0.8% of all websites.
Wikipedia💸 Pricing
Bitly is available in both free and paid versions.
(100 links/month) $120/year
(500 links/month) $35/month
(3K links/month) $300/month
📊 Rankings and Market Share
- URL Shorteners
- Rank: 1
- Market share: 37.4%
🏆 Bitly Awards
- 🥇 Most popular in the United States in the URL Shorteners category.
- 🥇 Most popular in Indonesia in the URL Shorteners category.
- 🥇 Most popular in Brazil in the URL Shorteners category.
- 🥇 Most popular in India in the URL Shorteners category.
- 🥇 Most popular in Italy in the URL Shorteners category.
- 🥇 Most popular in Thailand in the URL Shorteners category.
- 🥇 Most popular in Spain in the URL Shorteners category.
- 🥇 Most popular in France in the URL Shorteners category.
- 🥇 Most popular in Australia in the URL Shorteners category.
- 🥇 Most popular in Singapore in the URL Shorteners category.
⚡ Sites Using Bitly
We have data on 28,137 websites that use the Bitly URL shortener. Here is a list of some of the top ranked ones.
The highest rated site using Bitly is 
rutube.ru.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | rutube.ru |
#108 | Russia | Russian |
| 2 | #201 | United States | English | |
| 3 | #410 | New Zealand | American English | |
| 4 | #424 | India | English | |
| 5 | #464 | United States | American English | |
| 6 | #600 | United Kingdom | English | |
| 7 | #633 | Japan | Japanese | |
| 8 | #651 | English | ||
| 9 | #658 | Turkey | Turkish | |
| 10 | #739 | Japan | Japanese | |
| 11 | #773 | Vietnam | Vietnamese | |
| 12 | #790 | Philippines | English | |
| 13 | #844 | India | English | |
| 14 | #881 | American English | ||
| 15 | #1,156 | Malaysia | Burmese | |
| 16 | #1,170 | Taiwan | Chinese | |
| 17 | #1,224 | Japan | Japanese | |
| 18 |  podcasts.apple.com |
United States | American English | |
| 19 | #1,299 | United Kingdom | English | |
| 20 | #1,380 | United Kingdom | English |
📈 Usage Statistics
Most of the sites that use Bitly:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Bitly are from the United States, Indonesia, and Brazil.
- United States 23.2%
- Indonesia 11.4%
- Brazil 5.7%
- United Kingdom 4.4%
- India 3.2%
- Italy 3.1%
- Thailand 3%
- Germany 3%
- Spain 2.9%
- Other 40.1%
Most Bitly users speak English, Indonesian, or Spanish.
- English 46.7%
- Indonesian 12.5%
- Spanish 7.3%
- Portuguese 5.4%
- Thai 2.7%
- Italian 2.6%
- French 2.5%
- German 2.3%
- Japanese 1.9%
- Other 16.1%
The Bitly URL shortener is especially popular on .com and .org top-level domains.
- .com 47.8%
- .org 9.7%
- .com.br 3.8%
- .net 3.6%
- .it 1.8%
- .de 1.5%
- .co.uk 1.5%
- .com.au 1.1%
- .pl 0.7%
- Other 28.5%
The primary market segments for websites utilizing Bitly include business, blogs and wiki, and marketing and merchandising.
- Business 13.7%
- Blogs/Wiki 9.5%
- Marketing/Merchandising 8.9%
- Education/Reference 8%
- Online Shopping 6.4%
- Entertainment 5.7%
- Sports 4.9%
- General News 4.6%
- Internet Services 3.5%
- Other 34.8%
🕵️ Similar Technologies
These are some of the best Bitly alternatives.
TinyURL
Cuttly🆚 Compare Alternatives
Compare Bitly to…
- 🕵️ Similar shorteners
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
EepURL
Amzn.to
t.co
g.co💬 Frequently Asked Questions
Where is Bitly's headquarters?
Bitly is located in New York, United States.
Can I use Bitly for free?
Yes, there is a free version with limited functionality.
How much does Bitly cost?
Bitly is priced from $10 per month (paid annually) for the Core plan.
Which country uses Bitly the most?
The majority of Bitly users are from the United States.
Who uses Bitly?
According to our data, Bitly is used on thousands of sites, including such established ones as rutube.ru, foxnews.com, and
letterboxd.com.
Is Bitly used on government websites?
Yes, for example, it is used by ca.gov and
moe.gov.my. In total, we found Bitly on 53 government sites in the United States.
Do academic institutions use Bitly?
Yes. The most prominent of these is ox.ac.uk. Overall, we know of 66 academic websites in the United States that use Bitly.
How does Bitly stack up against the competition?
Bitly is the most popular URL shortener on the market, outranking all others.
👉 See Also
- ✨ Related technologies
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,603,678 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.