⚡ URL Shorteners

URL shorteners are online services that convert long web addresses into shorter links that are easier to share, remember, and manage across websites, social media, and printed materials.

These services often support click analytics, custom URL aliases, branded domains, QR code generation, geographic and device-based routing, expiration rules, password protection, campaign tracking with UTM parameters, bulk link management, and APIs for automated link creation.

According to our data, URL shorteners are used on 2.1% of all websites.
94.2% of these sites use only one URL shortener, 5.1% use two, and 0.7% use three or more simultaneously.

Statistics based on 3.6M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading URL shorteners in 2026, based on market share.

The most popular is Bitly with an impressive share of 37.4%, followed by EepURL with 16.3% and Amzn.to with 11%.

Bitly 37.4%
EepURL 16.3%
Amzn.to 11%
t.co 9.4%
g.co 6.2%
TinyURL 5.3%
Cuttly 3.6%
Linkfire 3.3%
Rebrandly 2.9%
Fb.me 2.8%
T.ly 2.2%
Apple URL Shortener 1.3%
ShortURL 1.2%
Geniuslink 1%
Short.io 0.8%

You can also drill down by country:

🚀 Country Highlights

Here is a list of shorteners that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

EepURL is #1 in the United Kingdom ^(-1)
Amzn.to is #1 in Japan ^(-2)
t.co is #1 in Saudi Arabia ^(-3)
Cuttly is #1 in Cambodia ^(-6)
Yandex Clicker is #1 in Russia ^(-16)
g.co is #2 in India ^(-3)
TinyURL is #2 in Singapore ^(-4)
Rebrandly is #2 in Thailand ^(-7)
Fb.me is #2 in Iran ^(-8)
Apple URL Shortener is #2 in Korea ^(-10)

✨ Best URL Shorteners

Below is a more detailed list of the top 25 of the 26 URL shorteners we track, ranked by their market share.

Rank	Name	Market share
1	Bitly New York, United States A URL shortening and link management platform that converts long URLs into short redirects while providing tools to organize, track, and optimize shared links across digital channels. Free$10+/month	37.4%
2	EepURL Atlanta, Georgia, United States A URL shortening and click tracking service created by Mailchimp for newsletters, signup forms, and campaign pages.	16.3%
3	Amzn.to Seattle, Washington, United States Amazon's URL shortening service used to create compact, trackable affiliate and product links. Free	11%
4	t.co Bastrop, Texas, United States A URL shortening service used by X to wrap links shared in posts and direct messages, helping protect users from malicious websites and phishing attacks. Free	9.4%
5	g.co Mountain View, California, United States A URL shortening service used exclusively by Google to create shortcut links for its own products, services, and official webpages.	6.2%
6	TinyURL Sioux Falls, South Dakota, United States One of the oldest URL shortening services, operating since 2002, that generates compact redirect links for websites, emails, social media, and marketing campaigns. Free$12.99+/month	5.3%
7	Cuttly Gdansk, Poland A URL shortening and link management platform that provides branded short links, QR codes, microsites, and analytics tools. Free$12+/month	3.6%
8	Linkfire Copenhagen, Denmark A music marketing and analytics platform used by labels and artists to create smart links and landing pages that let fans listen to their releases. $26.99+/month	3.3%
9	Rebrandly Dublin, Ireland A platform for branded short links with retargeting. Free$14+/month	2.9%
10	Fb.me Menlo Park, California, United States A Facebook URL shortener that can be used for profiles and pages.	2.8%
11	T.ly A URL-shortening service that focuses on simplicity and efficiency.	2.2%
12	Apple URL Shortener Cupertino, California, United States A link service used to link to the App Store, Apple Music, and other Apple resources.	1.3%
13	ShortURL A tool to shorten a long link and create a short URL that is easy to share.	1.2%
14	Geniuslink Seattle, Washington, United States An intelligent URL shortener and affiliate link management platform that helps publishers route users to the most relevant shopping destination based on context. $6+/month	1%
15	Short.io Claymont, Delaware, United States A white label URL shortener that creates short links on branded domains. Free$5+/month	0.8%
16	Is.gd Glasgow, Scotland, United Kingdom A free service for shortening web addresses and other URLs.	0.5%
17	Yandex Clicker Moscow, Russia A URL shortening service provided by the Russian search engine Yandex. Free	0.5%
18	Ow.ly Vancouver, British Columbia, Canada The URL shortener built into Hootsuite social management software.	0.5%
19	Lnkd.in Mountain View, California, United States A URL shortener for LinkedIn content.	0.4%
20	BL.INK Austin, Texas, United States An enterprise link management platform with support for QR codes and microsites. $48+/month	0.4%
21	Tiny.cc A link management platform that offers branded short links, retargeting pixels and custom keyword URLs. Free$5+/month	0.2%
22	T2M Calgary, Alberta, Canada All-in-one link management platform with branded short links, analytics, and QR codes. $5+	0.1%
23	YOURLS A self-hosted URL shortener built in PHP. FreeOpen source	0.06%
24	JotURL Milan, Italy A link management platform designed to help marketers track, optimize, and brand their links. €9+/month	0.05%
25	Sniply A simple tool that shortens links and allows users to add an overlay message to any content to include a call-to-action with each link.	0.04%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,603,678 websites.
We currently track the presence of 26 URL shorteners across the web.
Statistics were last calculated on July 31, 2026.
For more details, see our methodology and disclaimer.